Yves Saint Laurent Worldwide CRM Specialist

Paris • France

Thursday, December 19, 2024

Saint Laurent, a distinguished name in the luxury fashion industry, was established in 1961 and is renowned for pioneering the concept of luxury prêt-à-porter with its iconic 'Rive Gauche' collection. As part of the Kering Group since 1999, Saint Laurent continues to lead the luxury fashion sector under the creative direction of Anthony Vaccarello. The brand offers an extensive range of products including ready-to-wear, shoes, handbags, and accessories, maintaining its position at the pinnacle of the luxury market.

1. Develop and execute clienteling tools and processes to enhance global CRM strategy.
2. Prepare and disseminate reports on key performance indicators for clienteling tools, sharing best practices and conducting training workshops.
3. Create training content for CRM tools and communicate roll-out plans to regional client teams.
4. Collaborate with regional and tech teams to identify and implement enhancements in CRM tools.
5. Lead coordination and project management of privacy program initiatives, ensuring compliance with global data privacy regulations.
6. Collaborate with digital marketing teams to ensure compliant client data collection and use.
7. Create and deliver privacy training and communications for employees and external vendors.
8. Respond to client privacy requests and inquiries related to CRM data.
9. Support implementation of data capture monitoring tools and strategies.
10. Present monthly data capture KPI reports to regions and provide training to maintain data capture standards.

1. Bachelor’s degree in Marketing, Business, Data Science, or related field; Master’s degree or specialization in CRM or Data Analytics preferred.
2. 3+ years of experience in CRM management, preferably within the luxury, fashion, or cosmetics industry.
3. Expertise in CRM platforms such as Salesforce, Microsoft Dynamics, or SAP.

1. Strong analytical skills with the ability to interpret complex data sets.
2. Familiarity with data privacy regulations and best practices for data security.
3. Strong project management and organizational skills.
4. Excellent written and verbal communication skills.
5. Adaptability to diverse markets and cultures.
6. Fluency in English.

A minimum of 3 years of experience in CRM management within the luxury, fashion, or cosmetics industry is required.

Bachelor’s degree in Marketing, Business, Data Science, or related field.

Saint Laurent offers a competitive benefits package, fostering a supportive and inclusive work environment.

Saint Laurent is committed to fostering a diverse and inclusive workplace, valuing diversity in all its forms including gender, age, nationality, culture, and sexual orientation. The brand encourages individual and collective talent expression and adapts to a changing world.