Vhernier Marketing and Communications Director

Shanghai • China

Tuesday, February 24, 2026

Vhernier, a distinguished Milanese jewelry brand, is renowned for its exquisite craftsmanship and innovative designs. As part of its strategic expansion, Vhernier is establishing a significant presence in mainland China. The brand is committed to delivering unparalleled luxury experiences and is backed by a strong global reputation for excellence in the jewelry industry.

1. Develop and implement a comprehensive marketing and communication strategy, including annual media and communication plans.
2. Manage the advertising and promotion budget, ensuring efficient resource allocation for marketing activities such as advertising, digital campaigns, press activities, brand events, and visual merchandising.
3. Oversee vendor management to ensure adherence to corporate guidelines.
4. Establish and execute an annual media plan aligned with global media direction and local market needs.
5. Cultivate relationships with key media, influencers, and celebrities to enhance brand exposure.
6. Collaborate with PR agencies to develop strategies that generate positive brand coverage, particularly for boutique openings in Shanghai and Beijing.
7. Develop digital campaigns to increase brand awareness and attract customers to boutiques.
8. Drive social media strategy to optimize digital performance in China, including launching official accounts on platforms like WeChat and RED (Xiaohongshu).
9. Plan and execute high-impact press and customer events, focusing on boutique grand openings.
10. Develop and implement a CRM strategy to build customer databases and nurture relationships, enhancing customer lifetime value.
11. Analyze consumer behavior and feedback to inform product strategies tailored to the mainland China market.
12. Implement global visual merchandising concepts and support marketing operations.

1. University degree, preferably a Master's degree.
2. 10+ years of experience in marketing and communications, with a focus on the luxury industry.
3. Proven track record of successfully building brands in the mainland China market.

1. Deep understanding of the Chinese digital media landscape and consumer behavior.
2. Strong relationships with key media contacts, influencers, and industry partners.
3. Excellent communication, presentation, and interpersonal skills.
4. Fluency in Mandarin Chinese and English.

A minimum of 10 years in marketing and communications, specifically within the luxury industry, with demonstrable success in brand building in the mainland China market.

University degree required, Master's degree preferred.

Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Vhernier fosters a culture of innovation and creativity, encouraging employees to push the boundaries of luxury design and marketing. The workplace is dynamic and fast-paced, reflecting the brand's commitment to excellence and its ambition to establish a strong foothold in the Chinese market.