Van Cleef & Arpels Marketing Manager

Van Cleef & Arpels is a Parisian haute joaillerie and luxury maison renowned for exceptional craftsmanship, poetic design and client service. The maison operates globally and is part of the Richemont Group, maintaining a culture that values artisanal savoir‑faire, creative excellence and discreet, client‑centric hospitality.

1. Design and deliver the local marketing plan aligned with global brand strategy and commercial objectives for the Australian market.
2. Plan, manage and execute integrated marketing campaigns across digital, social, PR, CRM and in‑store activations to drive brand equity and footfall.
3. Coordinate with regional and global brand teams to adapt creative assets, ensure brand consistency and implement campaign roll‑out schedules.
4. Manage external partners and agencies (creative, digital, PR, events), including briefs, budgets, timelines and performance evaluation.
5. Collaborate closely with retail operations and boutique teams to develop clienteling initiatives, visual merchandising support and staff training for campaign launches and events.
6. Oversee local PR and event programmes, including product launches, trunk shows and VIP client events, ensuring high‑touch execution and post‑event reporting.
7. Monitor campaign performance and retail KPIs, produce regular reporting and insights, and recommend optimisation measures to senior stakeholders.
8. Manage the local marketing budget and ensure cost control while maximising ROI on activations and media spend.

1. Tertiary qualification in Marketing, Communications, Business or a related discipline (or equivalent proven experience).
2. Minimum five years of marketing experience, with at least some background in luxury goods, high‑end retail or premium services.
3. Proven experience managing integrated campaigns, PR and events in a retail environment.
4. Demonstrated ability to manage agencies, budgets and cross‑functional stakeholders in fast‑paced luxury settings.

1. Brand strategy and campaign planning
2. Integrated marketing (digital, social, PR, CRM, in‑store activations)
3. Client events and VIP programme management
4. Agency and stakeholder management
5. Budgeting and marketing P&L oversight
6. Campaign performance tracking and insight generation
7. Excellent written and verbal communication and presentation skills
8. Strong organisational skills with meticulous attention to detail

At least five years' professional experience in marketing, preferably within luxury goods, premium retail or a high‑end service environment. Track record of delivering multi‑channel campaigns, managing agencies and executing client‑facing events.

Bachelor's degree in Marketing, Communications, Business or equivalent; postgraduate qualifications in marketing or luxury brand management are advantageous but not mandatory.

The maison cultivates a refined, craft‑led culture that prizes creativity, precision and personalised client service. Teams operate collaboratively across boutique, regional and global partners, combining heritage artisanal values with contemporary luxury marketing practices.