Tiffany & Co. Retail Activation Manager
Tiffany & Co. is an iconic luxury jewellery house renowned for its craftsmanship, diamonds and high-end retail experience. Now part of the LVMH group, the brand combines American heritage with global retail operations and a commitment to exceptional client service and product excellence.
- Lead planning, communication and execution of in-store events and activation campaigns, ensuring alignment with sales and brand objectives.
- Manage activation budgets, monitor spend and deliver ROI analysis for all store-level initiatives.
- Act as principal liaison with shopping mall marketing teams for events, promotions, commercial terms negotiation and CRM collaborations.
- Coordinate pre-event preparation with Marketing, Merchandising, CVM and CRM teams and track post-event sales performance.
- Plan and oversee shopping mall pop‑ups, collaborating with event teams on logistics and on-site execution.
- Provide on-site support and operational coordination for HJ events in partnership with Sales and the events team.
- Minimum 8 years of progressive marketing experience with at least 3 years in the luxury sector.
- Proven experience in retail marketing, CRM program management and retail activation.
- Demonstrable budget ownership, commercial negotiation experience and ability to track sales performance/ROI.
- Excellent presentation, stakeholder communication and cross‑functional collaboration skills.
- Strong analytical aptitude and business acumen; Bachelor's degree required, MBA preferred.
- Retail marketing
- CRM strategy and management
- Event planning and activation
- Budgeting and ROI analysis
- Commercial negotiation
- Stakeholder management and cross-functional collaboration
- Presentation and business communication
- Project management
8+ years of marketing experience, including at least 3 years within the luxury retail industry and demonstrated responsibility for retail activations, CRM initiatives and budget/ROI management.
Bachelor's degree required; MBA or equivalent postgraduate qualification is a plus.
This position is listed in Shanghai, Shanghai, in China. Tiffany & Co. is actively recruiting for this and 1,758 other open jobs in China.
Tiffany & Co. fosters a client‑centric, craftsmanship-driven culture with high standards of presentation and service. The workplace emphasizes collaborative, cross‑disciplinary teamwork across Retail, Marketing and Merchandising within a fast-paced luxury retail environment.
Tiffany & Co. Careers
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MAR 23
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