Tapestry Director of Digital Strategy
Tapestry, a leading house of modern luxury accessories and lifestyle brands, is renowned for its commitment to innovation and creativity. As part of a global conglomerate, Tapestry offers a dynamic and inclusive work environment that fosters professional growth and development. The company is dedicated to sustainability and community engagement, making it a desirable employer in the luxury fashion industry.
- Develop and implement comprehensive digital strategies to enhance brand presence and engagement.
- Lead cross-functional teams to drive digital transformation initiatives.
- Analyze market trends and consumer insights to inform strategic decisions.
- Collaborate with marketing, sales, and product teams to align digital strategies with business objectives.
- Oversee digital marketing campaigns and evaluate their effectiveness.
- Manage digital budgets and allocate resources efficiently.
- Ensure the integration of digital platforms with overall brand strategy.
- Proven experience in digital strategy development and implementation.
- Strong leadership skills with the ability to manage cross-functional teams.
- Excellent analytical and problem-solving abilities.
- In-depth understanding of digital marketing and e-commerce trends.
- Experience in the luxury fashion industry is preferred.
- Strategic thinking and planning
- Leadership and team management
- Analytical and data-driven decision-making
- Digital marketing expertise
- Excellent communication and collaboration
A minimum of 8-10 years of experience in digital strategy or related fields, with a significant portion in a leadership role.
Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.
Tapestry prides itself on a culture of innovation, diversity, and inclusivity. The company encourages creativity and collaboration, providing employees with opportunities for personal and professional growth. Tapestry is committed to sustainability and social responsibility, creating a positive impact on communities and the environment.

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