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Tapestry Director of Digital Strategy
Tapestry, a leading house of modern luxury accessories and lifestyle brands, is renowned for its commitment to innovation and creativity. As part of a global conglomerate, Tapestry offers a dynamic and inclusive work environment that fosters professional growth and development. The company is dedicated to sustainability and community engagement, making it a desirable employer in the luxury fashion industry.
- Develop and implement comprehensive digital strategies to enhance brand presence and engagement.
- Lead cross-functional teams to drive digital transformation initiatives.
- Analyze market trends and consumer insights to inform strategic decisions.
- Collaborate with marketing, sales, and product teams to align digital strategies with business objectives.
- Oversee digital marketing campaigns and evaluate their effectiveness.
- Manage digital budgets and allocate resources efficiently.
- Ensure the integration of digital platforms with overall brand strategy.
- Proven experience in digital strategy development and implementation.
- Strong leadership skills with the ability to manage cross-functional teams.
- Excellent analytical and problem-solving abilities.
- In-depth understanding of digital marketing and e-commerce trends.
- Experience in the luxury fashion industry is preferred.
- Strategic thinking and planning
- Leadership and team management
- Analytical and data-driven decision-making
- Digital marketing expertise
- Excellent communication and collaboration
A minimum of 8-10 years of experience in digital strategy or related fields, with a significant portion in a leadership role.
Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
This position is listed in New York, New York, near New York City, in USA. Tapestry is actively recruiting for this and 2,443 other open jobs in USA.
Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.
Tapestry prides itself on a culture of innovation, diversity, and inclusivity. The company encourages creativity and collaboration, providing employees with opportunities for personal and professional growth. Tapestry is committed to sustainability and social responsibility, creating a positive impact on communities and the environment.
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