TAG Heuer Social Media Coordinator

Eysins • Switzerland

Monday, May 5, 2025

TAG Heuer, a distinguished brand within the Watches & Jewellery division, is renowned for its avant-garde approach to luxury timepieces. As part of the LVMH conglomerate, TAG Heuer benefits from a robust global presence and a commitment to innovation and excellence. The brand offers a dynamic work environment where creativity and passion for precision are highly valued.

1. Provide comprehensive remote coverage of brand sponsorships and ambassador activities during Formula 1 and other key race weekends, totaling approximately 35 weekends per year.
2. Publish content in real-time or near real-time across social platforms, maintaining brand alignment.
3. Manage and update the global content calendar in coordination with marketing campaigns and product launches, ensuring a minimum of three months' visibility.
4. Create, schedule, and publish high-quality, engaging content across TAG Heuer’s social platforms, adhering to the brand’s tone and visual identity.
5. Monitor and engage with TAG Heuer’s digital audience, responding to messages and mentions promptly and professionally.
6. Track performance and report on KPIs using tools like Sprinklr or Emplifi, providing insights and recommendations to enhance engagement.
7. Act as the primary operational liaison for local markets, ensuring consistency and accurate localization of content.
8. Coordinate with PR, marketing, and creative teams to ensure cohesive messaging and contribute creative ideas for activations and campaigns.

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Minimum of 3 years' experience in social media management, preferably within the luxury, lifestyle, or sports industry.

1. Strong knowledge of social media platforms, algorithms, and best practices.
2. Proficiency in Photoshop.
3. Solid command of social media analytics tools such as Sprinklr, Emplifi, and native platform insights.
4. Strong writing skills with attention to detail, brand tone, and visual consistency.
5. Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
6. Fluency in English (native or near-native level); French is a strong plus.

A minimum of 3 years in social media management, ideally within the luxury, lifestyle, or sports sectors.

Bachelor’s degree in Marketing, Communications, or a related field.

The position offers a hybrid working mode, allowing flexibility and a balance between remote and in-office work.

TAG Heuer fosters a culture of innovation and precision, encouraging employees to push the boundaries of creativity and excellence. The workplace environment is dynamic and fast-paced, reflecting the brand's commitment to avant-garde luxury and performance.