TAG Heuer Marketing & Communication Manager

Paris • France

Friday, February 21, 2025

TAG Heuer, a distinguished member of the LVMH Group, epitomizes Swiss avant-garde watchmaking since its inception in 1860. Renowned for its innovative spirit and disruptive mindset, TAG Heuer crafts timepieces that are a testament to bold design and engineering excellence. As part of the LVMH conglomerate, employees benefit from a rich heritage of luxury and innovation, fostering an environment that encourages creativity and forward-thinking.

1. Develop and implement a comprehensive 360° marketing strategy in alignment with international brand guidelines to enhance brand positioning and drive customer engagement.
2. Lead and manage a team of three marketing professionals, ensuring effective execution of marketing plans across PR, media, events, and sponsorship.
3. Oversee the omni-channel paid media strategy, coordinating with communication agencies to optimize media plans and monitor performance metrics.
4. Enhance TAG Heuer's PR presence by fostering relationships with press and influencers and introducing innovative promotional strategies.
5. Coordinate high-profile events and sponsorship activations to support product launches and institutional events, ensuring premium execution and maximizing ROI.
6. Conduct business intelligence activities, including budget presentations, competitive analysis, and consumer insights to inform CRM and trade strategies.

1. Master's degree in Marketing, Communication, or Business Development

1. Fluency in English
2. Strong negotiation and interpersonal skills
3. Proficiency in CRM and customer loyalty strategies
4. Analytical and strategic planning abilities
5. Creative problem-solving and adaptability
6. Excellent verbal and written communication skills

A minimum of 8 years in marketing, retail, or digital sectors, with a strong understanding of the retail environment in fast-paced industries.

Master's degree in Marketing, Communication, or Business Development

Hybrid working model offering flexibility and a dynamic work environment.

TAG Heuer fosters a culture of innovation and collaboration, encouraging employees to embrace challenges and think creatively. As part of the LVMH Group, the company offers a prestigious and supportive environment where passion for luxury and excellence is nurtured.