TAG Heuer CRM Manager

Shanghai • China

Wednesday, June 18, 2025

TAG Heuer, a prestigious brand within the Watches & Jewellery division, is renowned for its avant-garde spirit and commitment to precision. As part of the luxury conglomerate LVMH, TAG Heuer offers a dynamic and innovative work environment where employees are encouraged to excel and contribute to the brand's legacy of excellence.

1. Develop and implement a comprehensive omni-CRM strategy for Greater China, aligning with business targets and brand strategy.
2. Propose CRM KPIs and set annual targets for retail operations at various levels.
3. Define and execute market initiatives on data collection, exploitation, and client engagement.
4. Conduct regular KPI performance reviews with headquarters and follow up with action plans for enhanced performance.
5. Systematize a deep analytics approach to assess local action plans and adaptation requests.
6. Manage daily CRM operations across all channels to enhance customer engagement and maximize member lifetime value.
7. Design and implement national CRM projects, including internal boutique client loyalty programs and social CRM actions.
8. Track and measure the impact of CRM programs and marketing campaigns, identifying customer segmentation and suggesting action plans.
9. Conduct competitor analysis and benchmarking.
10. Implement global CRM tools and provide feedback to headquarters to improve relevance, recording best practices to enhance global CRM efficiency.
11. Oversee customer database accuracy, growth, maintenance, and analysis management.
12. Train and support boutiques to ensure continuous data feeding into the CRM database.
13. Analyze client behavior and perform ad hoc analyses for Marketing or Retail departments, discussing potential action plans with Retail Operations and Marketing teams.

1. University degree in business-related subjects with exposure to client analysis and relational marketing campaigns.
2. Minimum 7 years of experience in the luxury retail, fashion, or cosmetics industry, specializing in CRM or digital marketing.

1. Applied analytics sensibility with the ability to make data-driven decisions.
2. Experience working with external resources to attract potential customers for in-store activities.
3. Strong strategic and analytical thinking.
4. Project management and time management skills.
5. Adaptability to change and flexibility to work in a fast-paced, multicultural environment.
6. Excellent presentation skills for diverse audiences.
7. Communication and relationship management skills.
8. Self-motivation and attention to detail.
9. Positive attitude and teamwork capabilities.

A minimum of 7 years in luxury retail, fashion, or cosmetics industry, with specialization in CRM or digital marketing.

University degree in business-related subjects.

Competitive benefits package including opportunities for professional development within a leading luxury brand.

TAG Heuer fosters a culture of innovation, precision, and excellence, encouraging employees to push boundaries and contribute to the brand's legacy. The work environment is dynamic and fast-paced, reflecting the brand's commitment to avant-garde design and technology.