Sephora Trade Marketing Manager
Sephora, a trailblazer in the prestige beauty retail sector since its inception in 1969 in Limoges, France, is a distinguished part of the LVMH Group since 1997. Renowned for its innovative approach, Sephora is committed to fostering a world of inspiration and inclusion, where beauty is celebrated in all its forms. With a vast network of 56,000 employees across 35 countries, Sephora connects customers with an unparalleled selection of nearly 500 brands, including its own Sephora Collection. The company prides itself on offering a diverse range of products, from fragrances to skincare, and is dedicated to creating a vibrant and inclusive beauty community.
- Lead the strategy and annual activation plan for Trade Marketing, ensuring alignment with offer teams, brand marketing, and partner brands.
- Implement and develop detailed briefs for Trade Marketing activations across Europe, maintaining consistency with the brand and the 360° marketing strategy.
- Create Trade Marketing assets such as EDG, tables, podiums, and Beauty Hubs to maximize brand impact and enhance customer experience.
- Oversee the development of activations in collaboration with brands, agencies, and internal stakeholders, managing planning, budgets, and market deployment.
- Advise and guide brands on in-store experiences and activations, including gifts with purchase and services.
- Share best practices and guidelines with brands and brand marketing managers.
- Ensure smooth communication with markets and support local production and implementation.
- Conduct store visits and benchmarks to assess activation impact and inspire retail innovations.
- Provide trade activation reports and post-mortems on brand impact and business performance in collaboration with brand marketing teams.
- Maintain internal tools to ensure seamless implementation of European Trade Marketing.
- Minimum 5 years of experience in retail marketing and/or trade marketing.
- Experience in the beauty industry.
- Experience in the luxury sector and/or with a retailer is advantageous.
- International experience is highly valued.
- Fluency in French and English is mandatory.
- Strategic planning and execution
- Strong communication and interpersonal skills
- Budget management
- Ability to work collaboratively with cross-functional teams
- Analytical skills for performance assessment
Minimum 5 years of experience in retail marketing and/or trade marketing, preferably within the beauty or luxury sectors.
Sephora offers a culture of empowerment, learning, and growth, providing tools and opportunities to innovate and lead. Employees are part of a community that values authenticity and diversity, contributing to meaningful work that impacts the beauty industry.
Sephora celebrates diversity and is committed to fostering an inclusive environment where authenticity is embraced. The company thrives on the strength of its differences, encouraging a culture of empowerment and continuous learning.

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