Sephora SEO and GEO Project Manager

Neuilly-sur-Seine • France

Tuesday, December 9, 2025

Sephora, a trailblazer in the prestige beauty retail sector since its founding in 1969 in Limoges, France, is a distinguished member of the LVMH Group since 1997. Renowned for its innovative approach, Sephora continues to redefine beauty standards, fostering a world of inspiration and inclusivity. With a workforce of 56,000 across 35 countries, including 15,000 in Europe, Sephora connects customers with an unparalleled selection of nearly 500 brands, alongside its own Sephora Collection. The company is committed to creating a vibrant community where diversity is celebrated, and every individual is empowered to express their unique beauty.

1. Lead and manage the SEO agency and local expert teams to implement best practices.
2. Define and execute the technical SEO and GEO roadmap in collaboration with cross-functional teams.
3. Identify technical issues and optimize solutions, coordinating with IT and digital teams.
4. Ensure adherence to SEO guidelines across all digital and technical projects.
5. Develop content SEO strategies to support Sephora's marketing initiatives and enhance store visibility.
6. Facilitate synergy between paid media and SEO efforts.
7. Train marketing and digital teams on SEO importance and strategies.
8. Collaborate on GEO strategy development and implementation with the SEO agency.
9. Lead SEO initiatives for the Italian market, including strategy development and performance analysis.

1. Minimum 5 years of experience in an SEO agency within an international context.
2. Bachelor's degree in Marketing, Business, or a related field.
3. Fluency in English.

1. Strong organizational and communication skills.
2. Ability to collaborate with diverse teams.
3. Business-oriented with a focus on priorities.
4. Analytical skills with a strong ROI mindset.
5. Autonomy and responsiveness.
6. Expertise in e-commerce challenges and current SEO & GEO best practices.
7. Proficiency with SEO tools such as SEMrush and web analytics tools like Google Analytics.

Minimum 5 years of experience in an SEO agency within an international environment.

Bachelor's degree in Marketing, Business, or related field.

Sephora offers a community where authenticity is valued, and diversity is celebrated. Employees are provided with opportunities for personal development, learning, and leadership growth. The work environment is fulfilling, with each action contributing to the broader beauty industry.

Sephora fosters a culture of empowerment, learning, and growth, where employees are encouraged to innovate and lead. The company is dedicated to creating an inclusive environment that embraces diversity and celebrates the unique contributions of each individual.