Sephora Senior Online Trade Marketing / Activations Analyst

Sephora is a leading global beauty retailer known for its curated assortment of prestige cosmetics, skincare and fragrance. Operating across physical stores and digital channels, Sephora is part of the LVMH group and is recognized for placing innovation, diversity and customer experience at the centre of its commercial strategy.

1. Own the digital activation calendar for site and mobile app, planning and executing daily communications for Sephora-owned and partner brands to maximise visibility, sales and conversion.
2. Design and implement commercial initiatives and promotional mechanics (including buy & get offers and innovative activations) that drive conversion and category growth.
3. Collaborate with Category and Channel teams to co-create integrated activations aligned with product launches, seasonality and channel strategies.
4. Manage relationships and action planning with brand partners to coordinate campaign timing, assets and performance expectations.
5. Build campaign briefs, approve visual assets and manage programming within the e‑commerce platform in coordination with internal and external stakeholders.
6. Develop dashboards and conduct rigorous KPI monitoring and A/B testing; analyse results to iterate and optimise the tactical plan using data-driven hypotheses.
7. Forecast expected outcomes of activations using quantitative analyses and provide actionable recommendations to improve conversion and ROI.

1. Bachelor's degree in Communication, Business Administration, Marketing or a related field.
2. Advanced proficiency in English.
3. Minimum three years' experience in e‑commerce, digital trade marketing, agency planning or 360° marketing with a digital focus, preferably within mid-to-large retail organisations.
4. Strong analytical aptitude with proven experience in KPI tracking, A/B testing and performance reporting.
5. Excellent organisational skills and ability to meet tight deadlines in a fast-paced retail environment.
6. Solid stakeholder management and negotiation skills.

1. E‑commerce platforms
2. A/B testing
3. KPI monitoring and performance reporting
4. Campaign briefing and creative approval
5. Promotional mechanics (buy & get)
6. Data-driven forecasting
7. Stakeholder management
8. Negotiation

Minimum 3 years in e‑commerce, digital trade marketing, agency planning or equivalent roles within retail or omnichannel environments.

Bachelor's degree in Communication, Business Administration, Marketing or a related discipline.

Sephora fosters an inclusive, diverse and fast-paced workplace where authenticity and creativity are valued. The brand emphasises empowerment and professional development, providing opportunities to innovate across omnichannel retail and digital marketing.