Sephora Senior Online Trade Marketing / Activations Analyst

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Location
Employment Full-Time
Seniority Senior
Posted Mar 13, 2026

Sephora São Paulo — Senior Online Trade Marketing/Activations Analyst (Hybrid). Lead e‑commerce campaign planning, activations and KPI-driven growth.

Overview

Sephora is a leading global beauty retailer known for its curated assortment of prestige cosmetics, skincare and fragrance. Operating across physical stores and digital channels, Sephora is part of the LVMH group and is recognized for placing innovation, diversity and customer experience at the centre of its commercial strategy.

Role & Responsibilities

  • Own the digital activation calendar for site and mobile app, planning and executing daily communications for Sephora-owned and partner brands to maximise visibility, sales and conversion.
  • Design and implement commercial initiatives and promotional mechanics (including buy & get offers and innovative activations) that drive conversion and category growth.
  • Collaborate with Category and Channel teams to co-create integrated activations aligned with product launches, seasonality and channel strategies.
  • Manage relationships and action planning with brand partners to coordinate campaign timing, assets and performance expectations.
  • Build campaign briefs, approve visual assets and manage programming within the e‑commerce platform in coordination with internal and external stakeholders.
  • Develop dashboards and conduct rigorous KPI monitoring and A/B testing; analyse results to iterate and optimise the tactical plan using data-driven hypotheses.
  • Forecast expected outcomes of activations using quantitative analyses and provide actionable recommendations to improve conversion and ROI.

Qualifications

  • Bachelor's degree in Communication, Business Administration, Marketing or a related field.
  • Advanced proficiency in English.
  • Minimum three years' experience in e‑commerce, digital trade marketing, agency planning or 360° marketing with a digital focus, preferably within mid-to-large retail organisations.
  • Strong analytical aptitude with proven experience in KPI tracking, A/B testing and performance reporting.
  • Excellent organisational skills and ability to meet tight deadlines in a fast-paced retail environment.
  • Solid stakeholder management and negotiation skills.

Skills

E‑commerce platforms A/B testing KPI monitoring and performance reporting Campaign briefing and creative approval Promotional mechanics (buy & get) Data-driven forecasting Stakeholder management Negotiation

Experience

Minimum 3 years in e‑commerce, digital trade marketing, agency planning or equivalent roles within retail or omnichannel environments.

Education

Bachelor's degree in Communication, Business Administration, Marketing or a related discipline.

Workplace

This position is based in São Paulo, São Paulo, Brazil. Cerulean lists 29 open roles in São Paulo, including 1 posted recently. The broader São Paulo area accounts for 32 active listings on Cerulean, 1 of which are new. In Brazil as a whole, Cerulean currently features 46 open positions, with 2 posted this week.

Culture

Sephora fosters an inclusive, diverse and fast-paced workplace where authenticity and creativity are valued. The brand emphasises empowerment and professional development, providing opportunities to innovate across omnichannel retail and digital marketing.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Digital Activation Analyst», «Senior E‑commerce Trade Marketing Analyst», «Senior Online Campaigns Analyst», «Senior Digital Merchandising & Activations Analyst», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.