Sephora Marketing Director

Sephora, a trailblazer in the prestige beauty retail industry, has been part of the LVMH Group since 1997. With a rich history dating back to its founding in 1969 in Limoges, France, Sephora has consistently pushed the boundaries of beauty retail. As a global leader, Sephora boasts a workforce of 56,000 employees across 35 countries, including over 2,000 in Italy. The brand is renowned for its diverse product offerings, featuring nearly 500 brands alongside its own Sephora Collection, and is committed to fostering a world of inspiration and inclusion.

1. Increase traffic in both physical and online stores.
2. Develop and implement integrated marketing strategies to enhance market share and brand awareness.
3. Create and execute comprehensive media and advertising strategies for the Sephora brand and co-branded campaigns.
4. Lead PR and digital PR strategies to maintain a strong presence in the Italian market.
5. Establish and manage influencer collaborations to enhance brand advocacy.
6. Develop original content for all platforms.
7. Plan and manage sponsorships, branded events, and large-scale consumer activations.
8. Manage and allocate the marketing budget to achieve country-specific goals.
9. Cultivate and strengthen the existing loyal customer base to maximize customer lifetime value.
10. Expand the loyalty program and implement initiatives to reduce customer churn.
11. Analyze customer data to inform strategic decisions.
12. Ensure flawless execution of in-store visual merchandising.
13. Develop special in-store activations for key promotional periods.

1. 10+ years of experience in marketing, with at least 5 years in a leadership role, preferably in the retail industry.

1. Proven ability to develop and implement strategic marketing plans.
2. Excellent project management skills.
3. Proven leadership skills with experience managing and developing a team.
4. Excellent communication and collaboration skills.
5. Strong analytical skills to monitor and report on marketing performance.
6. Up-to-date knowledge of market trends and the competitive landscape.

Minimum of 10 years in marketing, with significant leadership experience in the retail sector.

Competitive tailored welfare offers, free beauty product gifts, and access to discounts on Sephora and LVMH products. Modern offices with break/relax areas, smart working, flexible hours, and a culture of empowerment, learning, and growth.

Sephora celebrates diversity and inclusivity, fostering an environment where authenticity is embraced, and differences fuel collective spirit. The company offers a dynamic working environment with modern offices in the heart of Milan, promoting work-life balance and personal growth. Employees are encouraged to innovate and lead, supported by a culture of empowerment and learning.