Sephora IT Marketing & Activation Manager

Sephora is a leading global prestige beauty retailer and a member of the LVMH Group. The brand is known for an expansive omnichannel presence that combines retail, e-commerce and a curated portfolio of brands alongside its own label. Sephora positions technology and data-driven customer experience at the centre of its strategy, investing in digital platforms and product teams to deliver personalised beauty journeys.

1. Define and guarantee the technical architecture for Marketing Automation (Adobe Campaign V8), DAM/CMS (AEM) for CRM and Voice-of-the-Customer tooling within Sephora’s IT ecosystem.
2. Ensure delivery quality across teams by enforcing adherence to plans, technical-functional specifications and security standards.
3. Provide technical support and governance input to Product, Testing Factory, business stakeholders and testing teams.
4. Define and enforce data integrity policies for marketing platforms and supervise secure data integration.
5. Ensure technical performance of marketing campaigns, including sending throughput, deliverability and data pipelines.
6. Establish and maintain capacity planning aligned with the Sephora roadmap and projected workloads.
7. Manage budget for the scope and ensure financial compliance.
8. Monitor application performance and oversee operational deployment with Digital Ops and L3 Product support.
9. Manage vendor relationships, challenge vendor roadmaps and ensure quality of vendor support.
10. Promote continuous technological watch and introduce innovative solutions; drive automation of technical processes (CI/CD, automated code quality and unit tests).
11. Contribute to discovery and high-level estimation for new initiatives and ensure necessary technical documentation is produced.
12. Participate in recruitment and team composition to anticipate ramp-up and transmit development best practices to delivery teams.

1. Minimum 10 years' relevant experience with a strong background in marketing automation, CRM and platform delivery.
2. Proven track record managing transformation programs for Marketing Automation and Customer Engagement Platforms.
3. Technical expertise in CRM, marketing automation architectures and data integration patterns.
4. Experience managing budgets and vendor relationships for third-party platforms.
5. Demonstrated leadership in animating and leading product or delivery teams.
6. Proficiency working in agile environments, preferably SAFe.
7. Strong analytical skills, proactive problem-solving and effective stakeholder management.
8. Professional working proficiency in English.

1. Adobe Campaign V8
2. Adobe Experience Manager (AEM)
3. Marketing Automation
4. Customer Engagement Platform
5. DAM
6. CMS
7. CRM
8. SAFe
9. Digital Ops

Minimum 10 years of progressive experience in IT delivery for marketing/CRM platforms, including leading marketing automation and customer engagement platform transformations and managing cross-functional product teams.

Bachelor's degree in Computer Science, Information Systems, Engineering or equivalent; advanced degree preferred.

Sephora fosters an inclusive, fast-paced culture that values diversity, creativity and continuous learning. Employees collaborate across product, digital and retail teams and are encouraged to propose innovations that improve customer experience and operational excellence.