Sephora Director of Email and Direct Mail Marketing

Sephora, a leading name in the beauty industry, is part of the prestigious LVMH Moët Hennessy Louis Vuitton group, renowned for its luxury products and services. As an employer, Sephora is committed to fostering an inclusive and empowering environment where employees are encouraged to innovate and excel in their careers.

1. Lead the strategic planning and execution of email and direct mail marketing campaigns to achieve revenue and sales targets.
2. Develop and implement a roadmap for high-impact initiatives that align with future client and business needs.
3. Collaborate with Marketing Effectiveness to prioritize analytical projects that support channel-driven insights.
4. Ensure the development of personalized, behavioral-based triggers in alignment with CRM insights.
5. Interpret campaign and client data to enhance personalization strategies and improve file health.
6. Identify and implement innovative email and direct mail technologies in partnership with IT and vendors.
7. Foster a 'test and learn' culture to drive future strategies through measurable insights.
8. Oversee the complete execution of email campaigns, ensuring flawless delivery from setup to deployment.
9. Lead and mentor a team of 17, focusing on talent development and retention.
10. Stay abreast of industry trends and innovations in email and direct mail marketing.

1. 10+ years of experience in digital marketing, with a focus on channel marketing and revenue generation.
2. Proven track record in a fast-paced retail or e-commerce environment.
3. Strong strategic thinking, analytical, and problem-solving skills.
4. Passion for data-driven decision-making and client experience optimization.
5. Demonstrated ability to lead and inspire high-performing teams.

1. Exceptional communication and collaboration skills.
2. Proficiency in mobile marketing platforms and technologies (e.g., Braze, Movable Ink).
3. Experience in driving operational efficiencies and ensuring flawless campaign execution.
4. Strong stakeholder management skills.

A minimum of 10 years in digital marketing, specifically in channel marketing and revenue generation, ideally within retail or e-commerce.

Bachelor's degree in Marketing, Business, or a related field.

The target annual salary for this position is $179,520.00 - $200,640.00, with potential eligibility for bonuses.

Comprehensive healthcare plans, disability and life insurance, competitive 401k with 4% match, student debt retirement plan, PTO, and flexible work arrangements. Employees enjoy a 30% discount on merchandise and services, free mental health and financial coaching, and more.

Sephora is dedicated to creating a diverse and inclusive workplace where employees feel valued and empowered. The company promotes a culture of innovation, collaboration, and continuous learning, encouraging employees to make a meaningful impact in the beauty industry.