Sephora CRM Campaign Expert

Sephora, a distinguished leader in the prestige beauty retail sector, is part of the esteemed LVMH Group. Since its founding in 1969 in Limoges, France, Sephora has been at the forefront of innovation and inclusivity in the beauty industry. With a presence in 35 countries and a workforce of 56,000, Sephora connects customers with a curated selection of nearly 500 brands, including its own Sephora Collection, offering an unparalleled range of beauty products.

1. Support countries in enhancing CRM performance and customer value.
2. Monitor key CRM KPIs to identify local issues and propose action plans.
3. Contribute to the development of Sephora's CRM strategies, focusing on omnichannel engagement, recruitment, retention, and customer value enhancement.
4. Implement CRM campaigns as per Sephora's animation plan using Adobe Campaign.
5. Set up and execute CRM campaigns, including target creation, routing, and deliverability monitoring.
6. Analyze campaign results and provide actionable recommendations.
7. Produce comprehensive reports on campaign performance, utilizing KPIs such as response metrics, conversion rates, and profitability.
8. Collaborate with other CRM Campaign Experts to share best practices and consolidate results at a European level.
9. Act as the primary contact for assigned countries or projects within the CRM team.

1. Bachelor's or Master's degree in Marketing or Digital Marketing.
2. 3 to 5 years of experience in campaign management, preferably in the retail sector.
3. Proficiency in Adobe Campaign V8, particularly in targeting and routing.
4. Strong analytical skills and marketing acumen.
5. Excellent command of English, both written and spoken.
6. Knowledge of HTML coding is advantageous.
7. Familiarity with BI or data mining tools is a plus.

1. Campaign management
2. CRM strategy development
3. Data analysis
4. Adobe Campaign proficiency
5. HTML coding
6. Strong organizational skills
7. Excellent communication skills

Minimum 3 years of experience in campaign management, ideally within the retail sector.

Bachelor's or Master's degree in Marketing or Digital Marketing

Sephora offers a vibrant community where authenticity and diversity are celebrated. Employees are empowered with opportunities for personal growth and leadership development. The work environment is fulfilling, with each action making a significant impact in the beauty industry.

Sephora fosters a culture of empowerment, learning, and growth, where the strength of diversity fuels collective spirit. The company is committed to creating an inclusive environment, encouraging innovation and leadership among its employees.