Sephora CRM Campaign Expert

Neuilly-sur-Seine • France

Thursday, July 31, 2025

Sephora, a pioneering force in the prestige beauty retail industry, is part of the esteemed LVMH Group. Since its founding in 1969 in Limoges, France, Sephora has consistently challenged industry norms to create a world where beauty is celebrated in all its forms. With a presence in 35 countries and a workforce of 56,000, Sephora connects customers with a diverse array of nearly 500 beauty brands, including its own Sephora Collection. The company is committed to fostering a culture of diversity, inclusion, and empowerment, making it a vibrant community for beauty enthusiasts worldwide.

1. Support countries in enhancing CRM performance and customer value.
2. Monitor key CRM KPIs to identify local issues and propose action plans.
3. Contribute to the development of Sephora's CRM strategies, focusing on omnichannel engagement, recruitment, retention, and customer value enhancement.
4. Implement CRM campaigns as per Sephora's animation plan using Adobe Campaign.
5. Set up and manage CRM campaigns, including target creation and routing.
6. Integrate HTMLs, SMS/PUSH texts, and manage proof sendings.
7. Execute and monitor campaign delivery and deliverability.
8. Analyze campaign results and provide recommendations for improvement.
9. Produce comprehensive campaign reports and analyze performance metrics.
10. Collaborate with other CRM Campaign Experts to share best practices and consolidate results at a European level.
11. Act as the primary contact for countries on CRM projects.

1. Bachelor's or Master's degree in Marketing or Digital fields.
2. 3 to 5 years of experience in campaign management, including internships, preferably in the retail sector.

1. Proficiency in Adobe Campaign, particularly in targeting and routing.
2. Knowledge of HTML coding is advantageous.
3. Strong organizational and analytical skills.
4. Excellent marketing acumen and customer relationship management.
5. Fluency in English, both oral and written.
6. Familiarity with data mining tools is a plus.

Minimum 3 years of experience in campaign management on large databases, ideally within the retail sector.

Bachelor's or Master's degree in Marketing or Digital fields.

Sephora offers a community where authenticity is celebrated, and diversity fuels collective spirit. Employees are empowered with opportunities for personal growth, learning, and leadership development. The work environment is fulfilling, with each action contributing to creating unique client experiences and inspiring the beauty industry.

Sephora's culture is one of empowerment, learning, and growth, where diversity and inclusion are at the forefront. The company values authenticity and encourages employees to innovate and lead, fostering an environment where every action makes a difference. Sephora is committed to creating a welcoming and inclusive atmosphere for all.