Sephora Assistant Manager, CRM Automations

Singapore • Singapore

Friday, November 28, 2025

Sephora, a leading beauty retailer under the LVMH conglomerate, operates a dynamic omni-channel business across the Asia Pacific region, including countries such as Australia, India, and Singapore. Renowned for its commitment to diversity, inclusivity, and empowerment, Sephora provides a vibrant workplace where employees can thrive and innovate. The company is experiencing rapid growth, opening new stores and expanding business channels, making it an exciting time to join the team.

1. Develop and execute CRM automation strategies in collaboration with global, regional, and country teams.
2. Oversee end-to-end CRM workflows, including planning, creative briefing, deployment, and reporting.
3. Build and maintain CRM automations using Salesforce Marketing Cloud and Braze, ensuring seamless data integration.
4. Conduct A/B testing to optimize automation performance and impact.
5. Track campaign results, report on KPIs, and recommend improvements for scalability.
6. Manage project plans and timelines to ensure timely delivery of CRM automation projects.
7. Maintain detailed documentation of CRM processes, including journey templates and best practices.
8. Enhance processes and workflows for improved CRM automation outcomes.

1. Proven experience in CRM automation with expertise in Salesforce Marketing Cloud and Braze.
2. Strong understanding of end-to-end CRM automation management.
3. Working knowledge of SQL and data integration platforms such as BigQuery.
4. Ability to manage multiple projects in a fast-paced environment.
5. Excellent analytical and problem-solving skills.
6. Strong communication and stakeholder management skills.

1. CRM automation expertise
2. Salesforce Marketing Cloud proficiency
3. Braze proficiency
4. SQL knowledge
5. Project management
6. Analytical skills
7. Communication skills

A minimum of 5 years of experience in CRM automation.

Sephora offers a culture of empowerment, learning, and growth, providing tools and opportunities for innovation and leadership. Employees enjoy a community that values authenticity and diversity.

Sephora champions a culture of inspiration and inclusion, celebrating diversity and empowering individuals to express their unique beauty. The workplace is dynamic and supportive, fostering growth and innovation.