Purdey PR, Events & Social Media Manager

Purdey, a distinguished name in the luxury sector, is renowned for its commitment to craftsmanship and heritage. As part of the Richemont Group, Purdey benefits from the expansive network and resources of a global leader in luxury goods. The brand offers a unique opportunity for professionals to engage with a legacy of excellence while contributing to innovative strategies that enhance its esteemed reputation.

1. Develop and implement a comprehensive PR strategy, ensuring consistent brand messaging across all public communications.
2. Cultivate and maintain strong relationships with media outlets to secure high-quality earned media coverage.
3. Manage day-to-day public relations activities, including media outreach, press release creation, and sample management.
4. Monitor and analyze PR campaign performance, providing insights and managing crisis communication protocols.
5. Build and execute an innovative influencer marketing strategy to amplify brand messaging.
6. Identify and build relationships with relevant influencers, brand ambassadors, and content creators.
7. Negotiate and manage influencer collaborations, ensuring alignment with brand guidelines and campaign objectives.
8. Oversee the annual events calendar, ensuring alignment with brand strategy and marketing objectives.
9. Manage end-to-end event delivery, including venue sourcing, vendor relationships, and budget management.
10. Develop and execute a dynamic social media strategy to enhance brand visibility and foster community.
11. Oversee the creation and scheduling of engaging social media content, ensuring brand consistency.
12. Manage day-to-day social media operations, including community management and timely responses.
13. Analyze social media performance metrics and collaborate with the Brand & Content Manager to define guidelines.

1. Proven experience in a similar role within the luxury sector, encompassing PR, media relations, influencer marketing, event management, and social media strategy.
2. Exceptional written and verbal communication skills.
3. Strong interpersonal skills with the ability to build and maintain relationships with media, influencers, and internal stakeholders.
4. Strategic thinker capable of translating business objectives into actionable communication plans.
5. Proficiency in social media management platforms, analytics tools, and media monitoring software.
6. Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.

1. Public Relations Strategy
2. Media Relations
3. Influencer Marketing
4. Event Management
5. Social Media Strategy
6. Communication Skills
7. Relationship Building
8. Strategic Thinking
9. Organizational Skills

Proven experience in a similar multi-faceted role within the luxury sector.

Purdey offers a dynamic work environment that values diversity, creativity, and personal growth. Employees benefit from being part of the Richemont Group, which provides opportunities for professional development and engagement with a global network of luxury brands.

Purdey fosters a culture of diversity, creativity, and excellence. The company values freedom, collegiality, loyalty, and solidarity, encouraging empathy, curiosity, courage, humility, and integrity among its team members. As part of the Richemont Group, Purdey is committed to nurturing untapped potential and caring for the world we live in.