Purdey Gunroom Sales Executive

London • UK

Tuesday, February 24, 2026

Purdey, a distinguished name in the world of luxury firearms, is renowned for its exquisite craftsmanship and heritage. As part of the Richemont Group, Purdey benefits from the conglomerate's extensive resources and commitment to excellence. The brand is synonymous with quality and tradition, offering a unique working environment that values innovation and precision.

1. Maximize sales revenue for guns, rifles, and Purdey products within the boutique.
2. Attract new clients and develop the existing customer base.
3. Promote sales of new and second-hand guns and rifles.
4. Advise customers on the repair, maintenance, and storage of their guns.
5. Promote and sell cartridges, ammunition, and gun-related shooting clothing and accessories.
6. Act as an ambassador for Purdey at private and public events.
7. Assist in the coordination of in-store promotional events.
8. Maintain strict security on all gun displays, storage, and transfer of firearms and ammunition, complying with company and UK firearms legislation.
9. Present the 'face of Purdey' consistently and deliver the 'Purdey Experience' to clients.
10. Ensure clients receive the highest level of service to maintain the company's reputation as a leading gun maker.

1. Proven aptitude for gun sales and a passion for driving revenue growth.
2. Experience with sporting guns and rifles and a genuine interest in country pursuits.

1. Excellent communication and interpersonal skills.
2. Ability to initiate contact and build rapport.
3. Confident, articulate, and detail-oriented.
4. Diplomatic, courteous, with a 'can-do' attitude.
5. Self-motivated, discreet, confidential, and trustworthy.
6. Collaborative team player with a warm, friendly, and engaging personality.
7. Exceptional customer service, presentation, and communication skills.
8. Commercially focused with an understanding of financial figures and budgeting.

Experience in gun sales and a background in luxury retail or a related field is required.

The position offers a unique opportunity to work with a prestigious brand, fostering professional growth within a supportive and dynamic environment.

Purdey, as part of the Richemont Group, embraces a culture of diversity, innovation, and excellence. The company values freedom, collegiality, loyalty, and solidarity, fostering an environment of empathy, curiosity, courage, humility, and integrity. A commitment to caring for the world and fostering untapped potential is central to the company's ethos.