Prada Group SEO Specialist

Milan • Italy

Friday, March 28, 2025

The Prada Group, established in 1913 in Italy, is renowned for its tradition of excellence and innovative vision. As a part of this prestigious conglomerate, the group encompasses iconic brands such as PRADA, Miu Miu, Church’s, Car Shoe, and Pasticceria Marchesi. Operating in over 45 countries and employing individuals from more than 100 nationalities, the Prada Group offers a dynamic and diverse working environment.

1. Execute and monitor the global SEO strategy for Prada Group.
2. Analyze market trends and understand the ranking factors of multiple search engines including Baidu, Naver, Yahoo, Bing, and Yandex under the supervision of the SEO Manager.
3. Identify growth opportunities to enhance organic visibility and improve e-commerce website performance.
4. Conduct in-depth analyses and provide regular SEO reports, identifying trends and recommending optimizations.
5. Collaborate with internal teams to integrate SEO best practices into digital projects.
6. Optimize website content, structure, and technical performance following on-page and off-page SEO principles.
7. Manage keyword research, competitor analysis, and develop multilingual content strategies.
8. Ensure seamless communication with the IT team and contribute to Agile workflows, creating briefs for tech fixes and activities.
9. Manage, monitor, and optimize internal site search by analyzing keyword behavior and applying semantic rules.
10. Oversee the development of the SEO roadmap using tools such as Jira and Confluence.
11. Stay updated with the latest SEO trends, tools, and search engine algorithms.

1. Minimum 2-3 years of experience in an SEO role, preferably in an e-commerce environment.
2. Proven expertise in managing multilingual SEO projects and global platforms.
3. Fluent English (C1/C2 level); additional languages such as French, Spanish, or Chinese are a plus.

1. Advanced knowledge of SEO tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Algolia.
2. Strong analytical skills and results-oriented mindset with experience in data interpretation and reporting.
3. Solid understanding of technical SEO principles such as HTML, JavaScript, and page speed optimization.
4. Excellent communication skills and ability to work within multidisciplinary teams.
5. Strong familiarity with Agile methodology and experience managing complex projects.
6. Experience using tools for managing local visibility such as Google Business Profile, YEXT, and Uberall.
7. Passion for AI and its applications in SEO, with interest in automation, machine learning, and AI-driven insights.

Minimum 2-3 years in an SEO role, preferably within an e-commerce environment.

Working in a creative and international environment with opportunities for professional growth.

The Prada Group fosters a creative and international environment, valuing curiosity and the pursuit of excellence. The company emphasizes the importance of talent and passion, encouraging professional growth within its diverse teams.