Prada Group Senior Communication Manager

Prada Group, a leader in the luxury fashion industry, is renowned for its innovative designs and exceptional craftsmanship. As part of a conglomerate that includes other prestigious brands, Prada Group offers a dynamic and creative work environment where employees are encouraged to excel and contribute to the brand's legacy of excellence.

1. Develop and execute integrated PR strategies to support brand positioning and business objectives.
2. Lead press communication plans, ensuring timely and relevant messaging for seasonal collections, product launches, and key campaigns.
3. Build and nurture relationships with fashion editors, journalists, influencers, celebrities, and cultural institutions.
4. Identify, cultivate, and manage a strategic roster of KOLs and celebrities for ongoing and future brand activations.
5. Lead the communication of Prada Group’s CSR and sustainability initiatives in alignment with global guidelines.
6. Manage and oversee media events, press days, interviews, showroom appointments, and fashion show support.
7. Supervise all local press coverage, media monitoring, and reporting to HQ.
8. Collaborate with regional and global PR counterparts to align messaging, coordinate press materials, and manage image requests.
9. Partner with the media, social media, event, retail and merchandising to drive 360° communication campaigns.
10. Manage local PR agencies and external partners to ensure high-quality execution and reporting.
11. Support crisis communication in coordination with global and regional teams.
12. Monitor competitor activities and provide strategic insights to senior leadership.

1. Minimum 5-8 years of experience in PR or communications, preferably in luxury fashion.
2. Strong media network in Japan across fashion, lifestyle, business, and cultural platforms.
3. Proven experience in KOL and celebrity management, including activation and relationship building.
4. Business level of Japanese and English (spoken and written).
5. Deep understanding of Japanese media landscape and evolving influencer ecosystem.

1. Innovative thinker with the ability to develop creative, forward-thinking communication strategies.
2. Digitally savvy with strong understanding of social media platforms, emerging technologies, and content trends.
3. Proven experience in managing teams, agencies, and high-profile projects or events.
4. Ability to thrive in a fast-paced, global, and collaborative environment.
5. Passion for fashion, culture, and innovative storytelling.

Minimum 5-8 years of experience in PR or communications, preferably in luxury fashion.

Prada Group offers a comprehensive benefits package, including health insurance, retirement plans, and employee discounts on luxury products.

Prada Group fosters a culture of creativity, innovation, and collaboration. Employees are encouraged to express their individuality while working towards common goals, contributing to the brand's prestigious reputation in the fashion industry.