Prada Group Marketing Data Analyst

Milan • Italy

Friday, May 16, 2025

The Prada Group, established in 1913 in Italy, stands as a beacon of excellence and innovation in the luxury fashion industry. Encompassing iconic brands such as PRADA, Miu Miu, Church’s, Car Shoe, and Pasticceria Marchesi, the group operates in over 45 countries with a diverse workforce representing more than 100 nationalities. As part of a global conglomerate, the Prada Group offers a dynamic and creative work environment that values talent and passion, fostering professional growth and development.

1. Analyze marketing performance data from various channels, including digital, social media, email, and traditional marketing efforts.
2. Interpret key performance indicators (KPIs) to identify trends, opportunities, and areas for improvement.
3. Develop and produce comprehensive reports on marketing campaign performance, audience engagement, and ROI.
4. Design A/B testing strategies to optimize marketing campaigns and improve overall performance.
5. Provide recommendations for adjustments based on testing outcomes.
6. Collaborate with cross-functional teams, including marketing, sales, and product development, to align insights with overall business objectives.
7. Identify and recommend effective communication and marketing channels to reach target audience segments.
8. Stay up-to-date with industry trends, emerging technologies, and best practices in marketing strategy and communication channels.
9. Collaborate with internal teams, external agencies, and vendors to ensure the successful execution of marketing initiatives.
10. Prepare reports and presentations to communicate campaign results, insights, and recommendations to key stakeholders.

1. Master's degree in Marketing, Business, Statistics, or a related field.
2. Proven work experience as a Marketing Measurement Specialist or in a similar marketing role.

1. Strong knowledge of various communication and marketing channels, including digital advertising, social media, email marketing, content marketing, events, and traditional media.
2. Experience in projects like Marketing Attribution models.
3. Solid understanding of market research methodologies and data analysis techniques.
4. Familiarity with DMP (Data Management Platform) and CDP (Customer Data Platform) concepts and implementation.
5. Excellent analytical, problem-solving, and strategic thinking skills.
6. Knowledge of programming languages for data analysis (Python, R, SQL, etc.).
7. Strong project management and organizational abilities, with the ability to manage multiple projects and meet deadlines.
8. Excellent communication and presentation skills, with the ability to convey complex ideas clearly and effectively.
9. Collaborative mindset with the ability to work effectively in cross-functional teams.
10. Creative and innovative mindset, with a passion for staying ahead of marketing trends and technologies.
11. Fluency in written and spoken English.

Proven work experience as a Marketing Measurement Specialist or in a similar marketing role.

Master's degree in Marketing, Business, Statistics, or a related field.

The Prada Group offers a creative and international work environment, promoting professional growth and development through a culture that values curiosity and excellence.

The Prada Group fosters a creative and international environment, driven by a commitment to excellence and innovation. Employees are encouraged to pursue professional growth within a diverse and inclusive workplace that values talent and passion.