Prada CRM Specialist

Prada Group, established in 1913 in Italy, is a global leader in the luxury fashion sector, renowned for its tradition of excellence and innovative vision. Operating in over 45 countries, the Group encompasses prestigious brands such as Prada, Miu Miu, Versace, Church’s, Car Shoe, and Luna Rossa, employing a diverse workforce from more than 100 nationalities.

1. Deliver CRM analyses and client insights to support acquisition, retention, reactivation, and VIC strategies.
2. Analyze client behavior, purchasing patterns, and engagement to identify growth opportunities.
3. Produce recurring and ad-hoc reports, business reviews, and KPI dashboards.
4. Translate complex data into clear insights and business recommendations for regional and HQ teams.
5. Design and deploy data-driven clienteling initiatives with clear targets and performance KPIs.
6. Define client segmentation and target lists to support store appointments, revenues, and loyalty.
7. Support boutiques in the adoption and optimal use of CRM and clienteling tools.
8. Partner with HQ teams to enhance CRM and clienteling platforms through user feedback and insights.
9. Identify High Potential and VIC clients and support personalized cultivation strategies.
10. Support Events & VIC teams on targeting, attendance tracking, and post-event analysis.
11. Track performance and ROI of loyalty, gifting, and client development initiatives.
12. Act as a CRM ambassador, promoting a client-centric and data-driven approach.
13. Support stores on CRM KPIs, data quality, contact ability, and best practices.
14. Monitor CRM data quality and usage of digital retail tools.

1. Bachelor’s or Master’s degree in Business, Marketing, Data Analytics, or related field.
2. First experience in CRM, data analysis, or client intelligence; luxury or premium retail experience is a plus.

1. Strong analytical mindset with advanced Excel skills; SQL and data visualization tools (Power BI, Tableau) are a plus.
2. Experience with CRM systems (Salesforce, Cegid, SAP or equivalent) and clienteling tools.
3. Solid understanding of customer segmentation, lifecycle management, and retention metrics.
4. Ability to translate data insights into actionable commercial recommendations.
5. Structured, detail-oriented, and accountable, with strong communication skills.
6. Curious, proactive, and comfortable working cross-functionally in a fast-paced luxury environment.

First experience in CRM, data analysis, or client intelligence; luxury or premium retail experience is a plus.

Bachelor’s or Master’s degree in Business, Marketing, Data Analytics, or related field.

Competitive benefits package including health insurance, retirement plans, and employee discounts.

Prada Group fosters a dynamic and inclusive workplace culture that values creativity, innovation, and diversity. Employees are encouraged to contribute their unique perspectives and skills in a collaborative environment that supports professional growth and development.