Pomellato CRM Manager, Americas
Pomellato, a distinguished name in the realm of handcrafted contemporary fine jewelry, has been synonymous with elegance and innovation since its inception in Milan in 1967. Known for its vibrant gemstones and unique design, Pomellato is committed to sustainability, having achieved 100% responsible gold purchasing. As part of the prestigious Kering Group, Pomellato benefits from the resources and reach of a global luxury conglomerate, which manages a portfolio of renowned brands across fashion, leather goods, jewelry, and watches.
- Develop and execute the regional CRM strategy aligned with global brand objectives and luxury best practices.
- Define and manage the client lifecycle, from acquisition and onboarding to retention, reactivation, and advocacy.
- Define and track KPIs around customer engagement, repeat rate, churn, and customer lifetime value (CLV).
- Segment clients by value, behavior, and preferences to support highly personalized engagement.
- Support boutiques and client advisors with actionable insights, client profiles, and targeted outreach tools.
- Design and deploy bespoke client communications, including collections previews, private appointments, and milestone moments.
- Plan and execute CRM-driven campaigns across email, direct mail, and one-to-one channels.
- Ensure all communications reflect the brand’s tone, heritage, and elevated aesthetic.
- Collaborate with global teams to localize campaigns for the US and Mexico markets.
- Own the analysis and interpretation of all CRM and client data—purchase behavior, engagement trends, acquisition sources, and retention metrics.
- Maintain data integrity, governance, and enrichment within the CRM platform.
- Utilize BI tools (SAP, Cegid especially) to provide clear insights and recommendations to regional and global stakeholders.
- Work closely with Central CRM Management, E-commerce, IT, regional Marketing, Retail, and External Partners to ensure seamless execution.
- Act as the regional CRM subject-matter expert, contributing to global initiatives and system enhancements.
- Support CRM training and best-practice sharing across the Americas.
- 5 – 6 years of CRM, clienteling, or loyalty experience, preferably within luxury jewelry, watches, or fashion industries.
- Proven experience managing CRM platforms (e.g., Salesforce, Microsoft Dynamics, or similar).
- Strong understanding of luxury client behavior and high-net-worth clientele.
- Demonstrated ability to translate data into refined, client-centric strategies.
- Experience working with regional or international markets and Global Headquarters.
- Highly analytical with a strong sense of discretion and attention to detail.
- Exceptional written and verbal communication skills.
- Strategic thinker with a hands-on, entrepreneurial mindset.
- Comfortable operating in a small, high-performance organization.
- Passion for luxury craftsmanship, heritage, and client experience.
5 – 6 years of CRM, clienteling, or loyalty experience, preferably within luxury jewelry, watches, or fashion industries.
A reasonable estimate of the current base salary range is $130,000 - $140,000 per year.
Pomellato is committed to building a diverse workforce, offering equal opportunities for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, protected veteran status, people of all abilities, or other characteristics protected by applicable law.
Pomellato fosters a culture of diversity and inclusion, believing that diversity in all its forms enriches the workplace and enhances the customer experience. The company is dedicated to sustainability and innovation, supporting women and equality while working towards a more eco-conscious future.

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