Loewe Senior Copywriter

Loewe Perfumes, a distinguished name in the luxury sector, is part of the esteemed LVMH Group, a global leader in high-end fashion, perfumes, and cosmetics. Known for its commitment to excellence and innovation, Loewe Perfumes offers a dynamic and inspiring work environment where creativity and passion for luxury are at the forefront.

1. Develop and execute innovative creative concepts for advertising and marketing campaigns, either directly or through managing a team of external copywriters.
2. Write clear, concise, and engaging texts that reflect the identity of Loewe Perfumes across various channels, including print and digital ads, websites, social media, emails, video scripts, and marketing materials.
3. Adapt the tone and writing style to different audiences and platforms, maintaining consistency with the Loewe Perfumes tone of voice.
4. Conduct thorough research on Loewe Perfumes, its products, history, and target audience to effectively convey the brand message.
5. Coordinate and supervise the work of external copywriters and agencies, ensuring quality, consistency, and adherence to deadlines.
6. Develop and maintain a detailed style guide for the Loewe Perfumes tone of voice and ensure its consistent application across all channels and materials.
7. Collaborate closely with designers, marketing strategists, and other members of the creative team to ensure integration and effectiveness of campaigns, as well as coherence with the brand's visual identity.
8. Review and edit texts to ensure grammatical and spelling accuracy, as well as consistency with the Loewe Perfumes style guide.
9. Stay up-to-date with trends in the luxury, beauty, and advertising industries, as well as best practices in copywriting and content marketing.
10. Manage multiple projects simultaneously and meet established deadlines.

1. Bachelor's degree in journalism, communications, marketing, or a related field.
2. Demonstrable experience as a senior copywriter, preferably in an advertising agency, marketing department, or company in the luxury, fashion, or beauty industry.
3. Experience in coordinating and supervising teams of copywriters or agencies.
4. Excellent command of Spanish grammar, spelling, and writing, with an adaptable style.
5. Demonstrated ability to write persuasive, original texts that emotionally connect with the target audience.
6. In-depth knowledge of SEO and content marketing techniques and their application in the luxury sector.
7. Exceptional ability to work in a team, communicate effectively, and manage multiple projects simultaneously.
8. Creativity, attention to detail, passion for writing, and a deep knowledge of the Loewe Perfumes brand.

1. Bilingual: Spanish and English (essential). Proficiency in other languages is advantageous.
2. Familiarity with project management tools and editing software.
3. Deep understanding of trends and communication codes in the luxury, fashion, and beauty industries.

Minimum of 5 years of experience in a senior copywriting role, preferably within the luxury, fashion, or beauty sectors.

Bachelor's degree in journalism, communications, marketing, or a related field.

Loewe Perfumes offers a hybrid working model, providing flexibility and a balanced work-life environment. Employees are part of a prestigious brand within the LVMH Group, with opportunities for career growth and development.

Loewe Perfumes fosters a culture of creativity, innovation, and excellence. As part of the LVMH Group, the company values diversity, collaboration, and a passion for luxury. The work environment is dynamic and inspiring, encouraging employees to push the boundaries of creativity while maintaining the highest standards of quality.