Paris Match CRM and Subscription Manager

Paris Match, a distinguished entity within the LVMH Group, has been a prominent figure in the French media landscape for over 75 years. Known for its unique blend of compelling narratives and striking imagery, the brand embodies emotion, rigor, and influence. As part of the prestigious LVMH conglomerate, Paris Match offers a dynamic and innovative work environment that fosters creativity and excellence.

1. Develop and implement a comprehensive subscription strategy for both print and digital formats in collaboration with executive management and finance.
2. Create and execute the annual marketing and CRM plan for subscriptions, including offers, pricing, and acquisition channels.
3. Ensure profitability and growth of the subscriber portfolio, focusing on ARPU, churn, and customer lifetime value.
4. Lead the Growth & CRM roadmap, emphasizing automation, segmentation, A/B testing, and personalization.
5. Design and optimize subscription offers, including pricing, benefits, and bundles.
6. Deploy multichannel acquisition campaigns, utilizing email, telemarketing, in-house promotions, digital kiosks, and private sales.
7. Enhance conversion funnels on the website and app in coordination with the product team.
8. Explore new growth avenues such as partnerships, bundled sales, B2B offers, and referral programs.
9. Define and implement CRM subscriber journeys, including onboarding, nurturing, reactivation, and win-back strategies.
10. Establish personalized communication strategies using segmentation, automation, and behavioral triggers.
11. Monitor engagement and satisfaction KPIs, including NPS, churn, and reactivation rates.
12. Leverage customer data to gain insights and translate them into actionable strategies.
13. Develop and manage loyalty campaigns, focusing on re-engagement, renewal offers, and relational programs.
14. Oversee customer service quality, ensuring adherence to service standards both inshore and offshore.
15. Organize customer listening committees to identify pain points and develop corrective plans.
16. Ensure GDPR compliance and best practices in data privacy.
17. Supervise order processing, logistics, and coordination with service providers for fulfillment, routing, and delivery.
18. Manage relationships with partners, including collectors, digital kiosks, agencies, and call centers.
19. Evaluate service provider performance and negotiate contracts based on quality and cost.
20. Ensure compliance with postal and governmental regulations.
21. Lead a multidisciplinary team across CRM, digital acquisition, print, partnerships, retention, and engagement.
22. Collaborate cross-functionally with product, editorial, tech, advertising, and customer service teams.
23. Cultivate a growth and data-driven culture within the team.
24. Facilitate continuous training and skill development on new tools and channels.

1. 10+ years of experience in subscription marketing, growth, or CRM, preferably in media, publishing, or recurring revenue businesses.
2. Proven track record in managing subscription P&L and marketing budgets.
3. Proficiency in CRM tools, marketing automation, and reporting.
4. Strong data-driven mindset with experience in working with business KPIs.
5. Demonstrated experience in team management and complex project management with multiple stakeholders.
6. Entrepreneurial spirit with a results-oriented approach, capable of strategic vision and operational execution.

1. Strategic planning and execution
2. Data analysis and interpretation
3. CRM and marketing automation
4. Team leadership and development
5. Cross-functional collaboration
6. Project management
7. Customer relationship management
8. GDPR compliance

Minimum of 10 years in subscription marketing, growth, or CRM roles, with substantial experience in media, publishing, or similar industries.

Hybrid working model, fostering a balance between professional and personal life, with opportunities for career growth within the LVMH Group.

The company culture at Paris Match, under the LVMH umbrella, is one of innovation, creativity, and excellence. Employees are encouraged to think outside the box and contribute to the brand's legacy of influence and emotion. The workplace is dynamic, offering opportunities for professional growth and collaboration across various disciplines.