Paris Match CRM and Digital Partnerships Manager

Paris Match, a distinguished name in the French media landscape for over 75 years, is renowned for its unique blend of journalism, imagery, and emotion. As part of a transformative media model, the brand is committed to leveraging data mastery and fostering direct, personalized audience relationships to enhance engagement, expand communities, and explore new growth avenues.

1. Define and lead the digital audience acquisition strategy across key channels such as SEO, SEA, social media, and affiliate marketing.
2. Deploy and monitor multichannel acquisition campaigns, evaluating performance metrics like reach, CPL, and conversion rates.
3. Coordinate with editorial, digital, and subscription teams to maximize visibility and engagement.
4. Structure and enrich the customer database, enhancing user knowledge.
5. Develop customer journey and engagement plans, including newsletters and trigger marketing.
6. Segment audiences and implement targeted campaigns to achieve audience, engagement, and revenue goals.
7. Identify and establish strategic digital partnerships to expand audience reach or enhance data capabilities.
8. Negotiate partnership agreements, oversee implementation, and assess performance.
9. Collaborate with Digital, Subscription, and Social Media teams to ensure cohesive customer journeys.
10. Interface with technical and data teams to optimize CRM tools and tracking systems.
11. Coordinate with the advertising division on audience monetization and data enrichment strategies.
12. Work alongside the Brand & Communication Manager on overarching relationship strategies.

1. Bachelor's degree in Business or Digital Marketing.
2. 6 to 10 years of experience in CRM, digital marketing, audience development, or media performance.
3. Experience in media, digital platforms, or brands with a strong relational component is advantageous.
4. Strong understanding of technical and data environments.

1. Expertise in CRM, digital acquisition, and KPI analysis.
2. Ability to design effective multichannel relationship strategies.
3. Proficiency in project management and cross-functional coordination.
4. Strong analytical skills with a focus on performance and ROI.
5. Editorial sensitivity and brand culture awareness.

Minimum of 10 years in relevant fields such as CRM, digital marketing, or audience development.

Bachelor's degree in Business or Digital Marketing.

Hybrid working model offering flexibility and work-life balance.

Paris Match fosters an innovative and dynamic workplace culture, emphasizing cross-functional collaboration and a commitment to excellence in media and digital transformation. The environment encourages autonomy, digital curiosity, and a strong sense of innovation, with a focus on results and a passion for media, content, and audience engagement.