Parfums Christian Dior PR & Events Executive

Kuala Lumpur • Malaysia

Tuesday, February 18, 2025

Parfums Christian Dior, a prestigious brand within the Perfumes & Cosmetics division, is renowned for its commitment to excellence and innovation in the luxury beauty sector. As part of a global conglomerate, it offers a dynamic environment where creativity and strategic thinking are highly valued.

1. Support the Marketing department in campaign launches, prioritizing key events and Public Relations campaigns.
2. Assist the Public Relations Manager in executing PR strategies aligned with the marketing plan.
3. Maintain and build relationships with media, key opinion leaders (KOLs), and celebrities.
4. Execute innovative ideas for PR engagements, including content creation and local influencer product seeding initiatives.
5. Track and measure PR results through monthly reporting and competitor analysis.
6. Schedule and coordinate PR activities and events in accordance with the marketing plan.
7. Coordinate with vendors, partners, and organizations for PR activities and events.
8. Assist and coordinate with the Event Manager to organize events for new launches and campaigns.
9. Plan and execute events, such as Centre Courts and Pop-Ups, ensuring seamless execution in line with the brand image and marketing plan.
10. Coordinate with internal teams and external partners, including agencies, vendors, and mall management, to initiate events.
11. Assist in post-event reporting and bidding for major events.
12. Execute offline media campaigns (OOH, Cinema, and Magazine) aligned with the Media Plan.
13. Monitor the offline Media Plan to ensure timely delivery of advertising material.
14. Coordinate with the Media Agency on offline Media Plan reporting and analysis.
15. Monitor and manage expenses of PR & Events Budget to ensure cost efficiency and alignment with business objectives.
16. Assist in Purchase Orders preparation, tracking expenses and invoices for accurate financial reporting.
17. Monitor industry trends and competitors to provide strategic insights and recommendations.
18. Assist in department administrative duties or other ad-hoc duties as required.

1. Degree in Public Relations, Communications, Marketing, or relevant fields.

1. Proficiency in Microsoft Office – Word, Excel, PowerPoint, and Outlook.
2. Excellent communication and presentation skills.
3. Strong time management skills.
4. Keen eye for aesthetics and attention to detail.
5. Critical thinking and analytical problem-solving skills.
6. Excellent planning and organizing skills.
7. Full professional proficiency in English.
8. Professional working proficiency in Malay and Chinese is an advantage.

A minimum of 3 years of related marketing experience, specifically in customer marketing, customer insights, retail, and digital marketing. Experience with international brands and in the beauty industry, luxury products, or high-segment consumer goods is preferred.

Degree in Public Relations, Communications, Marketing, or relevant fields.

The position offers a hybrid working mode, combining the flexibility of remote work with the collaborative environment of the office.

The company fosters a culture of innovation and excellence, encouraging employees to think creatively and strategically. It values diversity and inclusivity, providing a supportive environment for professional growth and development.