Montblanc Client Activation Manager

Montblanc is a heritage luxury maison renowned for its writing instruments, leather goods, watches and accessories. As part of a global luxury group, the brand combines German craftsmanship with international retail and digital networks, offering employees exposure to high-calibre client experiences, product excellence and cross-category collaboration across retail, wholesale and digital channels.

1. Develop and execute client activation strategies across retail and digital touchpoints to increase client acquisition, retention and lifetime value.
2. Lead CRM-driven campaigns, personalised outreach and VIP client programmes, ensuring seamless integration between store teams and digital channels.
3. Design and manage client events, product launch activations and experiential initiatives in close collaboration with regional retail, marketing and product teams.
4. Define KPIs, present campaign performance insights, and translate data into actionable optimisation recommendations.
5. Train and enable boutique teams on clienteling best practices, tools and processes to maximise conversion and client satisfaction.
6. Manage budgets, timelines and external suppliers to deliver high-quality activations on schedule and within financial targets.

1. Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.
2. Proven track record (typically 4+ years) in CRM, clienteling or client activation roles—preferably within luxury goods, watches or fashion.
3. Strong analytical capability with experience defining KPIs and translating data into commercial actions.
4. Exceptional interpersonal skills with experience training and influencing retail teams and cross-functional stakeholders.
5. Fluent business-level written and spoken communication; comfort presenting to senior stakeholders.

1. Clienteling and CRM strategy
2. Salesforce
3. Microsoft Dynamics 365
4. Adobe Campaign
5. Google Analytics
6. Microsoft Excel
7. PowerPoint
8. Event planning and vendor management
9. KPI monitoring and performance reporting
10. Omnichannel campaign execution

Approximately 4+ years of progressive experience in CRM, client activation, clienteling or retail marketing, with at least some exposure to luxury goods or premium consumer sectors. Demonstrable success designing personalised campaigns, enabling store teams and improving client KPIs is essential.

Bachelor’s degree in Marketing, Business, Communications or equivalent professional experience.

Montblanc fosters a culture of craftsmanship, attention to detail and elevated client service, blending heritage product excellence with modern retail and digital practices. Teams operate in a collaborative, multicultural environment where brand stewardship and polished client interactions are paramount.