Miu Miu Public Relations Assistant Manager

Tokyo • Japan

Wednesday, December 17, 2025

Miu Miu, a distinguished brand under the Prada Group, epitomizes avant-garde fashion with a youthful and rebellious spirit. The Prada Group, established in 1913 in Italy, is a global leader in the luxury sector, renowned for its commitment to excellence and innovation. Operating across more than 45 countries, the Group encompasses prestigious brands such as Prada, Miu Miu, Versace, Church’s, Car Shoe, and Luna Rossa, employing a diverse workforce of over 100 nationalities.

1. Manage both internal and external communications for Miu Miu and Church’s in Japan.
2. Develop and maintain strong relationships with press, celebrities, and influencers.
3. Oversee product loans for editorial and media purposes.
4. Enhance brand value and awareness through public relations activities.
5. Maximize media coverage in alignment with communication strategies.
6. Organize and execute press presentations, sample sales, and inventory counts.
7. Prepare and distribute press materials to ensure consistent brand messaging.
8. Report on PR exposures and propose local celebrity and influencer activations.
9. Collaborate cross-functionally to support brand-driven image events.
10. Support and guide PR team members and temporary staff.

1. Bachelor’s degree
2. Minimum 5 years of experience in public relations, preferably within the fashion or luxury industry
3. Strong network of press contacts
4. Proficiency in negotiating with media
5. Ability to develop press-related materials
6. Strong network with celebrities/influencers and talent/casting agencies

1. Well-organized and proactive
2. Adaptable and detail-oriented
3. Creative problem-solving abilities
4. Strong fashion sensibility and understanding of brand aesthetics
5. Exceptional communication and writing skills in Japanese
6. Business-level English skills
7. Team-oriented mindset
8. Proficiency in Microsoft Word, Excel, PowerPoint, and social media tools

A minimum of 5 years in public relations, ideally within the fashion or luxury sectors, with a proven track record of managing media relations and enhancing brand image.

Bachelor’s degree

Working in a creative and international environment that values curiosity and excellence, with opportunities for professional growth.

The Prada Group fosters an inclusive work environment, promoting diversity and equal opportunities for all candidates. The company values the talent and passion of its employees, encouraging professional growth and ensuring a fair and respectful workplace.