Miu Miu Instore CRM Manager

• Thailand

Monday, September 8, 2025

Miu Miu, a distinguished brand under the prestigious Prada Group, epitomizes innovation and luxury in the fashion industry. The Prada Group, established in 1913 in Italy, is a global leader in the luxury sector, operating in over 45 countries with renowned brands such as Prada, Miu Miu, Church’s, and Car Shoe. With a diverse workforce representing over 100 nationalities, the Group is committed to excellence and innovation.

1. Supervise all clienteling activities of the store staff, defining specific development plans for each Client Advisor.
2. Perform weekly and monthly customer and KPIs analysis to monitor store CRM performance.
3. Assist the Store Manager in designing the CRM action plan, considering business needs and event calendar.
4. Review and analyze Client Advisor performance on Clienteling and Retail KPIs, providing individual development plans.
5. Design and implement action plans focusing on data collection, local client retention, and brand loyalty.
6. Contribute to the development and implementation of in-store new product launches, events, and client experiences from a CRM perspective.
7. Ensure store staff is well-trained in using all Clienteling tools.
8. Oversee and manage local training materials and sessions on CRM topics, including clienteling strategy and CRM best practices.
9. Support Sales Staff in managing VIC Clients, focusing on growth and potential of this cluster.
10. Collaborate with PR Department in managing celebrities and influencers.
11. Collaborate with the Local Retail team to improve store performance.
12. Ensure good knowledge of market and consumer trends to enhance the fashion sense of the store staff.
13. Ensure the growth of the store’s customer community, including participation in events outside the shop.

1. Clienteling mindset
2. Problem-solving skills
3. Curiosity and interest in luxury/fashion, art, and design
4. Self-motivation
5. Positive and collaborative approach
6. Ability to work independently and as part of a team
7. Good communication and interpersonal skills

Experience in CRM and clienteling within the luxury fashion industry is preferred.

The role offers the opportunity to work in a creative and international environment, fostering professional growth and development. The Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates.

The Prada Group values creativity, curiosity, and the pursuit of excellence, fostering a diverse and inclusive workplace. The company is committed to building a fair and respectful environment for all employees, celebrating diversity as a core value.