Miu Miu In-Store CRM Manager

Miu Miu, a distinguished brand under the Prada Group, epitomizes avant-garde luxury fashion. Established in 1913, the Prada Group is a global leader in the luxury sector, operating in over 45 countries with a diverse portfolio that includes PRADA, Miu Miu, Church’s, and Car Shoe. The Group prides itself on a rich tradition of excellence and a forward-thinking vision, employing a multicultural workforce from over 100 nationalities.

1. Supervise all clienteling activities of store staff, defining specific development plans for each Client Advisor.
2. Perform weekly and monthly customer and KPI analyses to monitor store CRM performance.
3. Assist the Store Manager in designing the CRM action plan, considering business needs and event calendar.
4. Review and analyze Client Advisor performance on clienteling and retail KPIs, providing individual development plans.
5. Design and implement action plans focusing on data collection, local client retention, and brand loyalty.
6. Contribute to the development and implementation of in-store new product launches, events, and client experiences from a CRM perspective.
7. Ensure store staff is well-trained in the use of all clienteling tools.
8. Oversee and manage local training materials and sessions on CRM topics, including clienteling strategy and CRM best practices.
9. Support sales staff in managing VIC clients, focusing on growth and potential of this cluster.
10. Collaborate with PR Department in managing celebrities and influencers.
11. Collaborate with the local retail team to enhance store performance.
12. Ensure a good knowledge of market and consumer trends to improve the fashion sense of store staff.
13. Ensure growth of the store’s customer community, including participation in events outside the shop.

1. Clienteling mindset
2. Problem-solving skills
3. Curiosity and interest in luxury fashion, art, and design
4. Self-motivation
5. Positive and collaborative approach
6. Ability to work independently and as part of a team
7. Good communication and interpersonal skills

Proven experience in CRM management within the luxury retail sector, with a focus on client development and engagement.

Working at Miu Miu offers a creative and international environment, fostering professional growth through a culture of curiosity and excellence. The Prada Group promotes an inclusive workplace, ensuring equal opportunities for all candidates, and values diversity as a core strength.

The Prada Group is committed to fostering an inclusive and respectful workplace, valuing diversity as a key component of its success. The company encourages creativity and innovation, supporting employees in their professional growth and development.