Miu Miu In-Store CRM Manager

Miu Miu, a distinguished brand under the prestigious Prada Group, is renowned for its avant-garde approach to luxury fashion. The Prada Group, established in 1913 in Italy, is a global leader in the luxury sector, operating across more than 45 countries with a diverse portfolio of brands including Prada, Versace, and Church’s. The Group prides itself on its tradition of excellence and innovation, employing a multicultural workforce hailing from over 100 nationalities.

1. Strategically manage the client portfolio with a focus on segmentation, forecasting, and enhancing client relationships.
2. Design and implement advanced client segmentation strategies to ensure targeted outreach for high-value clients, fostering long-term loyalty.
3. Analyze client data using tools like Excel and C-Sphere to extract insights, build reports, assess KPIs, and drive targeted campaigns.
4. Benchmark CRM strategies within the market to introduce innovative client engagement techniques.
5. Develop, implement, and execute store CRM campaigns, including local outreach activities and performance monitoring.
6. Align CRM efforts with sales and revenue goals to ensure measurable impacts on store and individual client advisor performance.
7. Manage client gifting and customer experiences budget to strategically enhance client relationships.
8. Collaborate across departments to align CRM strategies with store events, product launches, and communication campaigns.
9. Conduct training sessions to ensure team members understand CRM importance and confidently use related tools and strategies.
10. Train and support sales staff in using digital tools for clienteling initiatives.
11. Provide individual feedback on CRM initiatives and share best practices with the store team.
12. Ensure consistent execution and follow-up of the Group clienteling strategy across all store team members.
13. Monitor and track CRM-based KPIs for client outreach, private appointments, prospects, productivity, and initiative performance.
14. Develop CRM strategies that align with business objectives and contribute directly to sales growth.

1. Experience in luxury retail management is preferred.
2. Proficiency in English and at least one additional language is mandatory.

1. Strong technical aptitude and digital mindset.
2. Client-centric attitude with problem-solving skills.
3. Flexibility, empathy, and energy.

Preferred experience in luxury retail management.

The position offers the opportunity to work in a creative and international environment, fostering professional growth within a team motivated by curiosity and excellence.

The Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates. The company values diversity and is committed to building a fair and respectful workplace for all employees.