Miu Miu In-Store CRM Manager

Miu Miu, a distinguished brand under the Prada Group umbrella, epitomizes avant-garde luxury fashion. The Prada Group, established in 1913 in Italy, is a global leader in the luxury sector, operating in over 45 countries with brands such as PRADA, Miu Miu, Church’s, and Car Shoe. The Group prides itself on a tradition of excellence and a vision of innovation, employing a diverse workforce from over 100 nationalities.

1. Strategically manage the client portfolio with a focus on segmentation, forecasting, and relationship growth.
2. Design and implement advanced client segmentation strategies to enhance engagement and loyalty among high-value clients.
3. Utilize data analysis and CRM tools like Excel and C-Sphere to extract insights, build reports, and drive targeted campaigns.
4. Benchmark CRM strategies within the market and introduce innovative client engagement techniques.
5. Develop and execute store CRM campaigns, including local outreach activities and performance monitoring.
6. Align CRM efforts with sales and revenue goals to enhance store and individual client advisor performance.
7. Manage client gifting and customer experience budgets to strengthen client relationships.
8. Collaborate with various departments to synchronize CRM strategies with store events, product launches, and communication campaigns.
9. Conduct training sessions to ensure team proficiency in CRM tools and strategies.
10. Support sales staff in utilizing digital tools for clienteling initiatives.
11. Provide feedback on CRM initiatives and share best practices with the store team.
12. Ensure consistent execution of the Group clienteling strategy across all store team members.
13. Monitor CRM-based KPIs for client outreach, private appointments, and initiative performance.
14. Develop CRM strategies that align with business objectives and contribute to sales growth.

1. Luxury retail experience preferred.
2. Proficiency in English and at least one other language.

1. Strong technical aptitude and digital mindset.
2. Client-centric attitude with problem-solving skills.
3. Flexibility, empathy, and energy.

Experience in luxury retail and CRM management is preferred.

The role offers a creative and international work environment with opportunities for professional growth. The Prada Group is committed to an inclusive work environment, promoting diversity and equal opportunities for all candidates.

The Prada Group fosters a creative and international environment, valuing curiosity and the pursuit of excellence. The company is committed to inclusivity, ensuring a fair and respectful workplace that celebrates diversity and offers equal opportunities for all.