Miu Miu In-Store CRM Manager

London • UK

Thursday, May 1, 2025

Miu Miu, a distinguished brand under the Prada Group, is renowned for its avant-garde approach to fashion and luxury. The Prada Group, established in 1913 in Italy, encompasses iconic brands such as PRADA, Church’s, Car Shoe, and Pasticceria Marchesi, operating in over 45 countries with a diverse workforce representing more than 100 nationalities. The Group is committed to fostering a creative and international work environment, valuing the talent and passion of its employees as the cornerstone of its success.

1. Strategically manage the client portfolio with a focus on segmentation, forecasting, and enhancing client relationships.
2. Design and implement advanced client segmentation strategies to ensure targeted outreach for high-value clients, fostering long-term loyalty.
3. Utilize tools like Excel and the business CRM platform (C-Sphere) to analyze client data, extract insights, and drive targeted campaigns.
4. Benchmark CRM strategies within the market, staying updated on trends, and introducing innovative client engagement techniques.
5. Develop and execute store CRM campaigns, including local outreach activities, client target list extraction, and performance monitoring.
6. Align CRM efforts with sales and revenue goals, ensuring measurable impacts on store and individual client advisor performance.
7. Manage client gifting and customer experiences budget to strategically enhance client relationships.
8. Collaborate with departments to align CRM strategies with store events, product launches, and communication campaigns.
9. Conduct training sessions to ensure team members understand CRM importance and confidently use related tools and strategies.
10. Train and support sales staff in using digital tools like C-Sphere for clienteling initiatives.
11. Provide individual feedback on CRM initiatives and share best practices with the store team.
12. Ensure consistent execution and follow-up of the Group clienteling strategy across all store team members.
13. Monitor and track CRM-based KPIs for client outreach, private appointments, prospects, productivity, and outreach initiative performance.
14. Develop CRM strategies that align with business objectives and contribute directly to sales growth.

1. Luxury retail experience preferred
2. Fluency in English and at least one other language is mandatory

1. Strong technical aptitude and digital mindset
2. Client-centric attitude
3. Problem-solving skills
4. Flexibility
5. Empathy
6. High energy level

Experience in luxury retail environments is preferred, with a focus on CRM and clienteling strategies.

Working at Miu Miu offers the opportunity to be part of a dynamic and innovative team within the luxury fashion industry, with opportunities for professional growth and development.

Miu Miu fosters a creative and international workplace culture, driven by a commitment to excellence and innovation. The brand values the diverse talents and passions of its employees, encouraging a collaborative and inclusive environment.