Miu Miu CRM Senior Manager

Miu Miu is a womenswear and accessories maison positioned within the Prada Group, renowned for its contemporary, experimental aesthetic that complements the Group's heritage brands. As part of the Prada Group, Miu Miu operates within an international luxury network that emphasizes creativity, craftsmanship and global retail excellence.

1. Define and lead the CRM, clienteling and client development strategy for Miu Miu Japan, ensuring alignment with Global while tailoring local action plans.
2. Drive achievement of CRM KPIs (data quality, prospect capture, outreaches, private appointments, redemption) across assigned stores and networks.
3. Monitor and report store performance weekly and monthly, translating results into corrective plans and coaching priorities.
4. Own regional VIC and high-potential client strategies: identification, tailored development plans and performance management.
5. Govern clienteling tools and digital CRM platforms; liaise with HQ to request enhancements and resolve critical issues.
6. Convert CRM dashboards and analytics into actionable recommendations and build recurring performance reviews for Retail, Corporate and Executive stakeholders.
7. Partner cross-functionally with Retail, Training, Events & Experience, Merchandising and Communications to align targeting, events and personalized activations.
8. Develop and grow the CRM community through training, coaching and best-practice dissemination to reinforce high-quality outreach and appointment culture in stores.

1. Bachelor's degree required.
2. 6–8 years of progressive experience in CRM, client development and clienteling leadership, ideally within luxury retail.
3. Proven track record of influencing store behaviour through training, coaching and operational governance.
4. Strong analytical mindset with demonstrated ability to translate data into commercial recommendations.
5. Excellent stakeholder management and cross-functional collaboration skills.
6. Flexibility for regional travel and varied working hours.
7. Fluent English (written and spoken) is required.

1. Excel
2. PowerPoint
3. Power BI
4. CRM dashboards
5. CRM analytics
6. data visualization tools
7. clienteling tools
8. client segmentation
9. client development

6–8 years of experience in CRM, client development and clienteling leadership roles, preferably within luxury retail, with demonstrated success driving CRM KPIs and store adoption of clienteling practices.

Bachelor's degree.

Miu Miu operates within the creative, entrepreneurial environment of the Prada Group, combining experimental design with rigorous retail standards. The workplace emphasizes collaboration across disciplines, professional development, and a commitment to diversity and inclusion across its international teams.