LVMH Regional Marketing Manager

Acqua di Parma, a distinguished brand under the LVMH Perfumes & Cosmetics division, is renowned for its exquisite fragrances and luxury products. As part of the prestigious LVMH group, Acqua di Parma benefits from a rich heritage of innovation and excellence, offering a dynamic and inspiring environment for its employees. The brand is committed to fostering creativity and leadership within the luxury sector.

1. Lead the development and implementation of comprehensive 360° marketing plans tailored to the Mexican market, ensuring alignment with global guidelines and brand strategy.
2. Drive the conceptualization and execution of innovative marketing programs, experimenting with new tactics to maintain competitive advantage and brand relevance.
3. Influence and collaborate effectively with both internal and external stakeholders to achieve strategic alignment and optimal execution.
4. Oversee the management and optimization of the marketing budget, ensuring investment efficiency and alignment with business and financial objectives.
5. Analyze sell-out and sell-in performance, profitability, and effectiveness of marketing activations and franchise initiatives against targets.
6. Lead the forecasting process for new product launches and Point-of-Sale Materials, collaborating with Area Managers for accurate calibration and optimal inventory levels.
7. Conceptualize and implement smart, tailor-made 360° marketing programs designed to drive sell-out and significantly enhance the customer experience.
8. Deploy the Acqua di Parma brand training to the Retail Team across all points of Sales to ensure brand communication and sales guidelines are executed according to global strategies.
9. Effectively manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to the highest quality standards.
10. Demonstrate agility and flexibility in adapting strategies to the evolving landscape, market trends, and consumer behavior.
11. Leverage insights in Retail, CRM, E-commerce, and E-retail to ensure a cohesive and effective omnichannel strategy.
12. Possess strong interpersonal skills, a collaborative spirit, and the ability to build relationships, influence stakeholders, and lead cross-functional, diverse teams.
13. Demonstrate proven ability to negotiate effectively with retailers and strategic partners to secure advantageous terms.

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. At least 8-10 years of progressive experience in marketing, with at least 4-5 years in a leadership position, preferably within the luxury, beauty consumer goods, or fragrance/cosmetics industry.

1. Strategic 360° marketing planning
2. Financial and budget management
3. Luxury marketing and deep understanding of high-end consumer behavior
4. Comprehensive vision of marketing channels
5. Knowledge of Retail, CRM, E-commerce, E-retail
6. Advanced English proficiency

Minimum 5 years of experience in a leadership role within marketing, preferably in the luxury or beauty industry.

Bachelor's degree in Marketing, Business Administration, or a related field.

The position offers a hybrid working mode, allowing for a flexible balance between remote and in-office work.

Acqua di Parma fosters a culture of innovation, collaboration, and excellence, encouraging employees to contribute creatively to the brand's legacy. The company values diversity and inclusivity, creating a supportive environment where all team members can thrive.