LVMH Perfumes & Cosmetics Regional Marketing Manager

Mexico City • Mexico

Friday, December 5, 2025

Acqua di Parma, a prestigious brand under the LVMH Perfumes & Cosmetics division, is renowned for its exquisite fragrances and luxury products. As part of the LVMH conglomerate, Acqua di Parma benefits from the group's extensive resources and global reach, offering employees a dynamic environment where innovation and tradition are harmoniously balanced.

1. Lead the development and execution of comprehensive 360° marketing strategies tailored to the Mexican market, ensuring alignment with global brand guidelines.
2. Drive innovative marketing programs, experimenting with new tactics to maintain competitive advantage and brand relevance.
3. Influence and collaborate effectively with internal and external stakeholders to achieve strategic alignment and optimal execution.
4. Oversee the management and optimization of the marketing budget, ensuring investment efficiency and alignment with business objectives.
5. Analyze sell-out and sell-in performance, profitability, and effectiveness of marketing activations against targets.
6. Lead the forecasting process for new product launches and Point-of-Sale Materials (POSM).
7. Conceptualize and implement smart, tailor-made 360° marketing programs to enhance the customer experience.
8. Deploy brand training to the Retail Team across all points of sale to ensure brand communication and sales guidelines are executed according to global strategies.
9. Manage multiple marketing projects simultaneously, ensuring timely delivery within budget and to the highest quality standards.
10. Demonstrate agility in adapting strategies to evolving market trends and consumer behavior.
11. Leverage insights in Retail, CRM, E-commerce, and E-retail to ensure a cohesive omnichannel strategy.
12. Possess strong interpersonal skills to build relationships and lead cross-functional, diverse teams.
13. Negotiate effectively with retailers and strategic partners to secure advantageous terms.

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. At least 8-10 years of progressive experience in marketing, with at least 4-5 years in a leadership position.

1. Strategic 360° marketing planning across various channels including Product, Media, Public Relations, Events, Influencer, Digital, Trade, and Visual Merchandising.
2. Financial and budget management expertise.
3. Deep understanding of luxury marketing and high-end consumer behavior.
4. Comprehensive vision of marketing channels, both online and offline.
5. Advanced proficiency in English.

Minimum of 5 years in a leadership role within the luxury, beauty consumer goods, or fragrance/cosmetics industry.

Bachelor's degree in Marketing, Business Administration, or a related field.

The position offers a hybrid working mode, allowing flexibility between remote and in-office work.

The company fosters a culture of innovation, collaboration, and excellence, encouraging employees to thrive in a supportive and dynamic environment. As part of the LVMH family, Acqua di Parma emphasizes the importance of tradition while embracing modernity, providing a unique workplace experience.