LVMH Fragrance Brands Senior Manager, Consumer Engagement

New York • USA

Thursday, September 4, 2025

LVMH Fragrance Brands, a prestigious division of the renowned LVMH Group, encompasses the illustrious Parfums Givenchy and Kenzo Parfums. These iconic Maisons are celebrated for their audacious and exquisite fragrance and beauty offerings. As an employer, LVMH Fragrance Brands is committed to fostering a culture of creativity, empowerment, and operational excellence, drawing inspiration from its rich couture heritage. The company encourages entrepreneurial spirit and innovation, providing a dynamic environment where talents can thrive.

1. Develop and implement a comprehensive consumer engagement strategy for Givenchy and Kenzo across North America, ensuring alignment with brand strategy and business objectives.
2. Oversee lifecycle marketing strategies to identify and engage valuable consumers, driving increased engagement and revenue.
3. Lead the strategic planning process, including the development of a 3-year growth plan for key categories.
4. Manage annual budgets for influencer marketing, content creation, and PR, ensuring optimal resource allocation.
5. Cultivate strong relationships with influencers, makeup artists, and celebrities to enhance brand presence and relevancy.
6. Collaborate with global and regional teams to ensure strategic alignment and effective project management.
7. Provide competitive landscape analysis and actionable recommendations to reinforce brand relevancy in North America.
8. Lead PR and influencer activations, designing events to drive brand awareness and sales.
9. Track and analyze earned media KPIs, providing insights to optimize strategy and improve brand rankings.
10. Mentor and develop the Consumer Engagement Assistant Manager to enhance team performance.

1. 7+ years of related experience, particularly in the U.S. market.
2. 3+ years of experience in people management, with a proven track record of leading and developing teams.

1. Strong background in consumer marketing, with expertise in earned media and social media.
2. Excellent collaboration and teamwork skills, with experience in cross-functional project management.
3. Superior project management abilities, with the capacity to prioritize effectively in a fast-paced environment.
4. Consumer-centric mindset with a balance of creative thinking and analytical rigor.
5. Outstanding problem-solving skills and ability to manage multiple priorities simultaneously.
6. Exceptional written, verbal, and presentation communication skills.
7. Fluency in French is a plus.

Minimum 10 years of relevant experience, with significant exposure to the U.S. market and a strong background in consumer marketing.

Salary range of $145,000-$155,000, with flexibility to recognize expertise and performance.

Competitive compensation package, opportunities for career advancement, and a dynamic work environment.

LVMH Fragrance Brands promotes a culture of creativity, empowerment, and operational excellence. The company values determination, agility, realism, and empathy, encouraging employees to embody these principles and DARE to innovate in the beauty industry.