LVMH Fragrance Brands Regional Digital Manager

Hong Kong • China

Wednesday, January 1, 2025

LVMH Fragrance Brands, part of the esteemed LVMH Group, is a leader in the luxury perfumes and cosmetics sector. Renowned for its commitment to excellence and innovation, the company offers a dynamic and inspiring work environment where creativity and strategic thinking are highly valued. Employees are encouraged to push boundaries and contribute to the brand's prestigious legacy.

1. Develop and implement a comprehensive digital strategy for the Asia Pacific region, including an annual digital calendar.
2. Lead and manage digital activations across various touchpoints, focusing on ROI and performance measurement.
3. Create and oversee social media strategies, ensuring brand equity and performance review with local markets.
4. Develop and execute a comprehensive KOL strategy for local markets and travel retail, tracking performance and optimizing investment.
5. Support the TR marketing team with in-store digital initiatives and online activations to boost brand awareness and engagement.
6. Ensure visibility and branding on e-retailer platforms, collaborating with TR retailers to drive e-business.
7. Lead media buy campaigns to enhance sales conversion and traffic to e-retailers.
8. Coach and mentor team members, providing guidance to local market digital teams.
9. Lead digital and e-retail meetings, monitoring and reporting business results and campaigns.
10. Manage digital and influencer A&P budgeting and administrative duties.

1. University degree, preferably in Business or Marketing.

1. Proficiency in English and Mandarin.
2. Familiarity with social media platforms across APAC.
3. Experience in e-retail and e-commerce.
4. Strong communication and interpersonal skills.
5. Excellent time management, organizational, and project management skills.
6. Experience working with agencies, managing budgets, and creative briefs.
7. Strategic thinking with a proactive mindset.
8. Creative, self-motivated, and capable of multitasking in a fast-paced environment.

A minimum of 8 years of relevant regional experience in the beauty, luxury, or retail industry, with travel retail experience being advantageous.

University degree, preferably in Business or Marketing.

Hybrid working mode, offering flexibility and a balance between remote and office work.

The company fosters a culture of creativity and strategic innovation, encouraging employees to take ownership of their roles and contribute to the brand's success. The work environment is fast-paced and dynamic, ideal for individuals who thrive on challenges and are driven by results.