LVMH Fragrance Brands Regional Digital Manager

Hong Kong • China

Tuesday, December 17, 2024

LVMH Fragrance Brands, a distinguished entity within the LVMH Group, is renowned for its commitment to excellence and innovation in the luxury fragrance and cosmetics sector. As part of the world's leading luxury goods conglomerate, LVMH Fragrance Brands offers a dynamic and prestigious work environment that fosters creativity and professional growth.

1. Develop and implement a comprehensive digital strategy for the Asia Pacific region, encompassing all digital touchpoints and aligning with brand priorities.
2. Lead and manage digital activations across various platforms, focusing on ROI and performance measurement.
3. Craft and oversee social media strategies, ensuring brand equity is maintained across digital channels.
4. Develop and execute a KOL strategy for local markets and travel retail, partnering with local teams and agencies to optimize marketing and media spend.
5. Support the Travel Retail marketing team in executing digital retailtainment initiatives and driving store traffic.
6. Ensure optimal visibility and branding on e-retailer platforms, collaborating with TR retailers and area managers to enhance e-business.
7. Lead media buy campaigns to increase sales conversion and traffic to e-retailers.
8. Mentor and guide team members, including one subordinate and one intern, and support local market digital teams.
9. Conduct digital and e-retail meetings, monitor business results, and manage digital and influencer budgets.

1. University degree in Business or Marketing or related field.
2. Minimum of 8 years of relevant regional experience in the beauty, luxury, or retail industry.

1. Proficiency in English and Mandarin.
2. Familiarity with social media platforms across the Asia Pacific region.
3. Experience in e-retail and e-commerce.
4. Strong communication and interpersonal skills.
5. Excellent time management, organizational, and project management abilities.
6. Strategic thinking with a proactive mindset.
7. Ability to work independently and meet aggressive deadlines.

A minimum of 8 years of relevant regional experience in the beauty, luxury, or retail industry, with experience in Travel Retail considered advantageous.

University degree in Business or Marketing or related field.

Competitive benefits package including opportunities for professional development within a leading luxury brand.

The workplace culture at LVMH Fragrance Brands is characterized by a commitment to innovation, creativity, and excellence. Employees are encouraged to take ownership of their work and are supported in their professional growth within a collaborative and dynamic environment.