LVMH Fragrance Brands Data Insights & Analytics Project Lead

Levallois-Perret • France

Wednesday, January 22, 2025

LVMH Fragrance Brands, a distinguished division within the illustrious LVMH conglomerate, encompasses two iconic beauty houses: Parfums Givenchy and KENZO Parfums. These esteemed brands are renowned for their unparalleled expertise and rich heritage in the realms of fragrance, makeup, and skincare. As an employer, LVMH Fragrance Brands offers an environment where creativity and entrepreneurial spirit are nurtured, supported, and empowered, aligning with the overarching standards of operational excellence that define the LVMH ecosystem.

1. Monitor and evaluate the performance of digital advertising campaigns across various channels, leveraging and enhancing existing media dashboards.
2. Analyze key metrics related to social media engagement and content reach, providing regular reports that summarize campaign outcomes and suggest areas for improvement.
3. Collaborate with the Beauty Media team to enrich results and leverage best practices.
4. Track website traffic using analytics tools to understand visitor behavior, utilizing the cross-LVMH E-commerce dashboard, and oversee the implementation of tracking links for comprehensive consumer engagement measurement.
5. Conduct A/B testing and analyze data to improve web page conversion rates.
6. Provide insights into e-commerce customer journeys, identifying opportunities to enhance online experiences.
7. Support markets and promote the adoption of key metrics beyond the headquarters.
8. Synthesize data from disparate sources into coherent insights and develop clear visualizations that translate complex data into understandable formats for stakeholders at various levels.
9. Assist in preparing presentations that communicate analytical results related to media performance and web usage statistics.
10. Provide training on digital analytics and best practices and tools as needed.
11. Foster a culture of innovation by sharing ideas and identifying/evaluating new growth channel opportunities to test.

1. Strong foundational knowledge of digital media platforms and SEO/SEM principles.
2. Proficiency in web analytics tools (e.g., Google Analytics) and understanding of tracking technologies (e.g., pixels, cookies).
3. Excellent attention to detail with the ability to identify key points from large data sets.

1. Advanced analytical skills with the ability to synthesize complex data into actionable insights.
2. Proficiency in data visualization and presentation tools.
3. Strong communication skills to effectively convey insights to stakeholders.

A minimum of 3 years in a similar role or relevant internships involving media/web analytics.

Bachelor's degree in Digital Marketing, Media, Communications, or a related field preferred.

The position offers the opportunity to advance one's career within a luxury brand, learning from industry leaders while directly contributing to projects that drive success.

The company culture at LVMH Fragrance Brands is one of continuous inspiration, driven by the couture heritage of its houses. Employees are encouraged to embody key attitudes of Determination, Agility, Realism, and Empathy, fostering an environment where entrepreneurial spirit and creativity flourish.