LVMH CRM Manager

LVMH Fragrance Brands, a prestigious division of the LVMH Group, exemplifies luxury and innovation in the perfumes and cosmetics sector. As part of the world's leading luxury goods conglomerate, LVMH Fragrance Brands offers unparalleled opportunities for professional growth and development within a dynamic and global environment.

1. Collaborate closely with agencies and retailers, particularly e-retail partners, to identify consumer insights and new business opportunities.
2. Contribute to the brand's short- and long-term customer recruitment strategy by supporting the marketing team in identifying the right target customer, including launch prioritization, paid media planning, and event planning.
3. Issue consumer trends reports to HQ teams to influence the innovation pipeline.
4. Develop and implement a CRM strategy focused on new customer acquisition and retention in Japan, aligning with central CRM guidelines and local strategies to increase customer lifetime value.
5. Forecast and budget resources and expenses for the CRM program, allocate resources across channels, and evaluate productivity.
6. Manage current CRM programs including Loyalty Point Program, Customer Tier Rewards, and VIP Gifts.
7. Monitor customer service interactions to understand sources of customer complaints and requests related to CRM.
8. Propose effective plans and strategies to improve customer retention and contribute to business growth.
9. Provide periodic reports on customer base and profiles, and conduct ad hoc database studies to analyze business objectives.
10. Study customer management per store, region, or retailer to access KPIs and work with retail teams to provide solutions.
11. Review and report on CRM and marketing actions to inform future planning.

1. Bachelor’s degree

1. Proficiency in Word, Excel, and PowerPoint
2. Business-level English
3. Native Japanese language skills

A minimum of 3 years of CRM experience is required.

Bachelor’s degree

The position offers a hybrid working mode, combining remote and in-office work, providing flexibility and work-life balance.

LVMH Fragrance Brands fosters a culture of excellence, creativity, and innovation. Employees are encouraged to push boundaries and are supported in their professional development within a collaborative and inclusive environment.