LVMH CRM Manager

LVMH Fragrance Brands, a prestigious division of the LVMH Group, stands at the forefront of the luxury perfumes and cosmetics industry. Renowned for its innovation and commitment to excellence, LVMH offers a dynamic and inspiring environment for professionals seeking to contribute to the legacy of luxury and sophistication.

1. Collaborate closely with agencies and retail partners, particularly e-retail partners, to identify consumer insights and new business opportunities.
2. Contribute to the brand's short- and long-term customer recruitment strategy by supporting the marketing team in identifying the right target customer, including launch prioritization, paid media planning, and event planning.
3. Issue consumer trends reports to headquarters to influence the innovation pipeline.
4. Develop and implement CRM strategies for new customer acquisition and retention in Japan, aligning with central CRM guidelines while considering local strategies to increase customer lifetime value.
5. Forecast and budget resources and expenses for the CRM program, allocating appropriately across channels and evaluating productivity.
6. Oversee current CRM program details, including Loyalty Point Program, customer tier rewards, new customer return initiatives, VIP gifts, and digital communications.
7. Monitor customer service interactions to understand sources of customer complaints and requests related to CRM, proposing effective plans to improve retention and business growth.
8. Provide periodic reports on customer base and profiles, conducting ad hoc database studies to analyze business objectives.
9. Study customer management per store, region, or retailer to access KPIs, collaborating with retail teams to suggest solutions.
10. Review and report on CRM and marketing actions to inform future planning.

1. Bachelor's degree

1. Proficiency in CRM strategy development and implementation
2. Strong analytical skills with the ability to conduct database studies
3. Excellent communication skills in both Japanese and English
4. Proficiency in Microsoft Word, Excel, and PowerPoint

A minimum of 3 years of experience in CRM is required.

Bachelor’s degree

LVMH Fragrance Brands offers a hybrid working mode, allowing for a blend of remote and in-office work, fostering flexibility and work-life balance.

LVMH Fragrance Brands cultivates a culture of innovation, luxury, and excellence. Employees are encouraged to push boundaries and contribute to the brand's prestigious legacy, all within a supportive and dynamic work environment.