LVMH Conversion Rate Optimization Analyst Intern

Paris • France

Tuesday, July 1, 2025

LVMH, the global leader in luxury goods, encompasses over 75 exceptional Maisons that create high-quality products. As the only entity present in five major luxury sectors—Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective Retailing—LVMH employs over 196,000 individuals worldwide and reported a revenue of €84.7 billion in 2024. The company is renowned for fostering talent and innovation across its diverse portfolio.

1. Collaborate with the Experimentation & Analytics team to analyze the Group's websites and propose optimization recommendations.
2. Assist in data collection and analysis using Google Analytics.
3. Identify conversion levers and customer journeys on the websites.
4. Present insights and recommendations through PowerPoint presentations.
5. Draft functional specifications for site optimization, including technical and design aspects.
6. Create mockups for A/B tests and guide the Maisons' UX teams.
7. Communicate creative needs to Maisons before launching A/B tests and personalizations.
8. Manage roadmaps and adhere to A/B test and personalization launch timelines.
9. Ensure the quality of A/B tests and personalizations and the accurate reporting of KPIs.
10. Evaluate the success and measure the results of proposed optimizations.
11. Provide recommendations and insights on result interpretations.
12. Document best practices for e-commerce optimization.

1. Currently pursuing a Master's degree in business school, engineering school, university, or equivalent.
2. Strong interest in analytics and its implications.
3. Good understanding of digital and e-commerce challenges, with an interest in online conversion optimization.
4. Autonomous, organized, meticulous, creative, and eager to learn.
5. Experience with key tracking tools, UX analytics, and A/B testing: Google Analytics, Google Tag Manager, AB Tasty, Dynamic Yield, Contentsquare, Clarity.
6. Excellent written and verbal communication skills with a high proficiency in English.
7. Knowledge of HTML/CSS is a plus.

1. Analytical skills
2. Data interpretation
3. Project management
4. Communication skills
5. Technical writing
6. UX design
7. A/B testing
8. Time management
9. Attention to detail

No prior experience required; suitable for beginners.

Pursuing a Master's degree in a relevant field.

Includes meal vouchers, 75% reimbursement of transportation costs, access to a gym at a preferential rate, and complimentary electric bicycles.

LVMH is committed to creativity, innovation, excellence, and entrepreneurial spirit. The company values attention to detail and upholds the values of its Maisons, fostering an inclusive environment that recognizes and recruits diverse talents.