Louis Vuitton Digital Content Specialist

Louis Vuitton is a leading Maison within the LVMH group, renowned for its leather goods, ready‑to‑wear and accessories. The brand combines artisanal savoir‑faire with a high‑performance global retail and digital network, offering an environment that values creativity, precision and an elevated client experience.

1. Manage LV.com content using platform tools and workflows (BCC, COREMIDEA, ALGORIA), ensuring timely publication and maintenance.
2. Create and edit digital assets—images, video and copy—for campaigns, product launches and events, aligning with global creative guidelines.
3. Localize content for the Korean market while maintaining global brand consistency and website design standards.
4. Plan and manage landing pages and product curations for new product/collection/campaign launches to support digital sales strategy.
5. Define and execute eVM (e‑Visual Merchandising) strategies: optimize online product placement, improve on‑site displays and customer purchase journeys.
6. Design, run and evaluate A/B tests and other experiments to measure eVM and content effectiveness; set and monitor KPIs.
7. Monitor and analyze digital content and internal search performance; translate analytics into data‑driven content and merchandising improvements.
8. Benchmark competitor content and recommend tactical improvements to maximize traffic, conversion and UX.

1. Bachelor’s degree or equivalent.
2. 2–3+ years' experience in e‑commerce or digital retail, with hands‑on online content management responsibility.
3. Proven ability in content creation for web (copywriting, image and basic video handling) and experience managing landing pages.
4. Strong written communication and creative content planning skills.
5. Analytical capability with experience setting and tracking KPIs, conducting A/B tests and deriving actionable insights from data.
6. Collaborative team player with sensitivity to fashion and market trends and the ability to work in a fast‑paced environment.
7. Preferred: familiarity with luxury brand positioning and direct‑to‑consumer (DTC) channel dynamics.
8. Preferred: experience using BCC, COREMIDEA and ALGORIA.
9. Preferred: English language proficiency.

1. BCC
2. COREMIDEA
3. ALGORIA
4. SEO
5. A/B testing
6. eVM (e‑Visual Merchandising)
7. Landing page management
8. Content localization
9. UX optimization
10. Digital asset creation (images, video, copy)
11. KPI definition and analysis
12. Competitor benchmarking

Minimum of 2–3 years of practical experience in e‑commerce or digital retail, including hands‑on online content management, landing page execution and performance analysis.

Bachelor's degree

Louis Vuitton combines deep artisanal heritage with a progressive, high‑performing commercial culture. Teams operate in a fast‑paced, detail‑oriented environment where creativity, precision and a client‑centric mindset are prized. Cross‑disciplinary collaboration and excellence in execution define the workplace ethos.