Louis Vuitton Corporate PR Manager

Louis Vuitton is an iconic luxury Maison within the LVMH group, recognized for its heritage in leather goods, fashion and cultural collaborations. The brand operates globally with a strong emphasis on craftsmanship, high-profile cultural programming and selective partnerships; as an employer it attracts professionals who combine creative sensibility with rigorous standards and international experience.

1. Define and execute the local corporate communications strategy to strengthen Louis Vuitton's presence and reputation in China.
2. Collaborate closely with Louis Vuitton global headquarters to develop and promote the Maison’s Art & Cultural identity in China.
3. Build and sustain long-term relationships with Chinese charities, cultural institutions and relevant government stakeholders.
4. Develop and manage the Maison’s network of influencers, celebrities, KOLs, media and agency partners to support corporate initiatives.
5. Ensure local implementation of HQ guidelines while maintaining full compliance with China-specific regulations and requirements.
6. Develop and maintain contingency and crisis communications plans; draft official statements and coordinate responses to potential issues.
7. Represent the Maison at events and travel extensively across China to activate partnerships and stakeholder engagement.

1. Minimum of 6 years’ professional experience in corporate communications, public affairs or PR, ideally within the luxury sector.
2. Proven experience managing relationships with government bodies, cultural institutions, NGOs and high-profile talent or influencers.
3. Excellent written and verbal communication skills in Mandarin and English; French language skills are a strong plus.
4. Demonstrated ability to draft clear media statements and manage crisis communications.
5. Comfortable working independently while aligning to global HQ strategy and local regulatory frameworks.
6. Willingness and ability to travel frequently across China.

1. Corporate communications strategy
2. Media relations
3. Crisis communications and statement drafting
4. Government & institutional relations
5. Cultural partnership development
6. Celebrity and KOL relationship management
7. Stakeholder engagement and partnership activation
8. Event and program coordination

At least 6 years of progressively responsible experience in corporate communications, public affairs or PR, with demonstrable experience in luxury brands or high-profile cultural programming and proven government or institutional liaison experience in China.

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, International Relations or a related discipline; advanced degree desirable.

The Maison combines heritage craftsmanship with contemporary cultural programming, operating within an international and fast-paced luxury environment. The workplace emphasizes discretion, collaboration across functions and rigorous standards of execution, offering roles that require both cultural sensitivity and strategic acumen.