Loewe User Acquisition Analyst

Founded in Spain in 1846, LOEWE stands as a beacon of luxury fashion, renowned for its dedication to craftsmanship and cultural enrichment. As part of the LVMH group, LOEWE benefits from the conglomerate's extensive resources and global reach, while maintaining its unique identity under the creative direction of Jack McCollough and Lazaro Hernandez. The brand is celebrated for its innovative approach to fashion, deeply rooted in Spanish heritage and expertise in leather goods.

1. Manage day-to-day SEM and Affiliate activities across global markets, ensuring efficiency and performance growth.
2. Analyze user behavior and channel performance to identify opportunities, trends, and actionable insights.
3. Collaborate with Merchandising, Marketing, and Content teams to align campaigns, messages, and product priorities.
4. Identify key trends in the luxury/fashion landscape and translate them into meaningful recommendations.
5. Segment audiences, identify high-value users, and prioritize them within campaigns.
6. Protect LOEWE’s territory in search and expand brand visibility within the luxury space.
7. Automate reporting and measurement in Google Analytics to improve campaign tracking and decision-making.
8. Coordinate with agencies and technical teams on product feeds, launches, and daily optimizations.
9. Support the team with daily/weekly/monthly analysis and share insights to enhance awareness, traffic, and conversion.
10. Manage content requests and collaborate with publishers within the Affiliate channel.

1. Previous experience in user acquisition, performance marketing, or data-driven roles (ideally 3+ years).
2. Hands-on background with Paid Search and Google Shopping campaigns.
3. Experience working with Google Analytics 4 and data extraction in an e-commerce environment.

1. Strong analytical mindset and curiosity to understand user behavior.
2. Proactive, flexible, and excited about exploring new digital trends and channels.
3. Ability to communicate insights clearly and collaborate with cross-functional teams.
4. Problem-solving attitude and a growth mindset.
5. Confident using Google Ads, Google Trends, Search Console, Keyword Planner, and the Office suite (Excel, PowerPoint).
6. Familiarity with international search engines (Yahoo, Bing, Baidu, Naver) is a plus.
7. Additional knowledge of SEO or experience in luxury, retail, or travel is beneficial.
8. High level of English and Spanish.

Minimum 3 years of relevant experience in user acquisition or performance marketing roles.

LOEWE offers a dynamic work environment that fosters professional growth and development, providing opportunities to work with passionate individuals in a fast-paced and ambitious company.

LOEWE prides itself on a culture that values diversity and inclusivity, welcoming individuals from all backgrounds and abilities. The company is committed to creating an environment where everyone feels valued, included, and empowered to contribute their best.