Kering Eyewear Trade Marketing Specialist

Milan • Italy

Monday, February 16, 2026

Kering Eyewear, a distinguished entity within the global luxury conglomerate Kering, stands as a pivotal force in the luxury eyewear sector. The company is renowned for its innovative approach to design, development, manufacturing, and distribution of high-end eyewear. With a diverse portfolio that includes iconic brands such as Gucci, Cartier, Saint Laurent, and proprietary brands like LINDBERG and Maui Jim, Kering Eyewear is committed to sustainability and excellence, offering employees the opportunity to engage with a dynamic and forward-thinking organization.

1. Manage the development and launch of comprehensive marketing projects within the Travel Retail EMEA channel, ensuring alignment with marketing and communication guidelines and commercial priorities.
2. Negotiate annual marketing and sales plans with Travel Retail EMEA clients in collaboration with the Sales Manager, ensuring effective implementation within budget and monitoring performance against commercial KPIs.
3. Monitor and account for the BTL budget.
4. Visit key points of sale to assess the effectiveness of assortment strategies, analyze sell-out trends, conduct training sessions, and discuss improvement actions with clients.
5. Support the development and execution of global and local sales campaigns and trade fairs.
6. Prepare internal and external briefings, presentations, visibility reports, sell-out reports, and budget tracking.
7. Oversee the production and installation of materials for promotional activities, coordinating with internal teams, external agencies, and client contacts.
8. Contribute to the development of a multichannel strategy, identifying new business opportunities and growth areas.
9. Create innovative trade marketing tools to enhance brand performance based on channel needs.
10. Implement visual updates and POP materials at points of sale, adhering to brand guidelines.
11. Collaborate with Demand Planning and Sales Channel Operations to ensure optimal service levels, stock availability, and order fulfillment timelines.
12. Support the Sales team in monitoring order flow and ensuring consistency between activation plans and product availability.

1. Master’s degree in Marketing, Management, Economics, or a related field
2. 2-3 years of experience in a similar role within a dynamic and fast-paced industry

1. Advanced proficiency in Excel and PowerPoint
2. Fluency in English and Italian
3. Strong organizational and analytical skills
4. Dynamic, proactive, and flexible with a commitment to teamwork

2-3 years of experience in a similar role within a dynamic and fast-paced industry.

Master’s degree in Marketing, Management, Economics, or a related field

Opportunity to join a thriving company within a global luxury group, offering endless possibilities for learning and growth. Commitment to talent development and internal mobility.

Kering Eyewear fosters a stimulating and fulfilling workplace environment that promotes leadership skills and helps employees reach their full potential. The company values creativity, innovation, and sustainability, providing a dynamic and supportive atmosphere for professional growth.