Kering Eyewear Smart Glasses Senior Brand Manager

Milan • Italy

Monday, December 1, 2025

Kering Eyewear, a distinguished division of the global luxury conglomerate Kering, stands as a preeminent force in the luxury eyewear sector. Renowned for its commitment to creativity, innovation, and quality, Kering Eyewear designs, develops, manufactures, and distributes an array of eyewear for iconic brands such as Gucci, Cartier, Saint Laurent, and Bottega Veneta, among others. The company is dedicated to sustainability and excellence, continually pushing the boundaries of design to captivate consumers worldwide.

1. Lead the strategic direction for the Smart Glasses category, balancing technological innovation with brand identity.
2. Interpret market trends in wearable technology, AI integration, and digital lifestyle to create strategic opportunities and consumer-focused brand experiences.
3. Translate consumer insights and market analysis into impactful marketing initiatives that drive category adoption and business results.
4. Craft a compelling brand narrative around the technology, ensuring adherence to the brand's established identity and codes.
5. Collaborate with the Design team to drive the Smart Glasses collection plan, integrating consumer analysis, technological insights, design trends, and brand objectives.
6. Define the pricing strategy, ensuring alignment with brand image and market positioning.
7. Develop and manage the comprehensive marketing plan and budget, setting goals and activating them across all channels.
8. Execute an integrated omnichannel go-to-market strategy in collaboration with Business Development and Commercial teams.
9. Provide effective leadership to the team.

1. Master’s degree in Management, Marketing, or a related field.

1. Strong passion for technology, wearables, AI, and digital experiences.
2. Curiosity, creativity, and entrepreneurial drive.
3. Refined aesthetic sensitivity with a passion for luxury and fashion.
4. Outstanding communication and project management skills.
5. Fluency in English and Italian; additional languages are a plus.
6. Advanced proficiency with the MS Office suite.

A minimum of 7 years in a tech-driven brand, product, or marketing role, ideally within wearables, consumer electronics, smart health, or IoT. Experience in fashion or luxury is advantageous.

Master’s degree in Management, Marketing, or a related field.

The role offers an opportunity to join a thriving team within a global luxury group that provides endless possibilities for learning and growth. Kering is committed to talent development and fostering internal mobility, promoting leadership skills and helping employees reach their full potential in a stimulating and fulfilling work environment.

Kering Eyewear fosters a dynamic and innovative workplace culture, emphasizing creativity, collaboration, and excellence. As part of the Kering group, the company is committed to sustainability and leadership development, offering a stimulating environment that encourages employees to achieve their full potential.